Meta4 Labs have always been known for its innovation and producing quality products. However, in the past few years, our innovation ability has declined drastically. Because of the decline, our company is slowly dying and change is inevitable to change the outcome ( Lewis, 2019) . Therefore, in the next few weeks, we are going to experience changes. The communications for the changes will be made in due time and each one will know what they are expected to do (Beatty, 2015).
All communications done internally will be done via the email, hard copies, and memos. External communications will be done through the newspapers and emails when addressing a particular individual ( Hayes, 2018) .
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Meta 4 labs change communication plan.
Enhancing innovation
Objective= enhancing innovation In meta 4 labs | ||||||
Ref # | Item | Target audience | Specific objectives | Timing | Medium (1 st , 2 nd ) | Notes |
1 | Official project announcement | Our customers | -To maintain our market -To ensure we grow -provide new products for continuity | -1 st week of February | -newspapers | -looking at the past and seeing what we have missed. -creating motivation to the customers -By April we should have a few new projects on the way for the customers |
2 | Manager of communication | Research and development/ Entire organization | -Overview of upcoming events. -Encouraging research among the development members. -Each employee with ideas of a new product should present it | 2 nd week of February(before all meeting of innovation) | -Memo -hard copy | -Between the first week and the 2 nd week of February, all innovation ideas(even if it's improving our past products) are welcome | |
3. | Motivation | All employees | -to motivate employees to come up with innovative ideas -To increase the productivity of the employee -to reward creativity | From 1 st of February onwards | -memo | -Tapping the innovation potential in our employees | |
4 | Ultimate responsibility | Research and development team | - To come up with a new product -To re-evaluate time taken to develop new products Going for idea pooling retreat | From 3 rd week of February | -hard copy | -taking time to come up with ideas as the research team -working as a team to come up with outstanding innovation. | |
5 | Developing a new product | Engineering team | -To speed up development time. | 2 nd week of March onward | -hard copy | -new products quickly needed in the market. -Competing firms are taking up our market share. | |
6 | Financing of the innovation | -stakeholders -Finance department | -Allocating resources for the new projects. -Timeliness | -hard copy | -Availability of resources will increase our chances of developing new products | ||
Innovation responsibility should solely belong to the research and development team but the situation is not pleasing. Therefore we require innovative ideas from the entire team. The communication manager will be taking charge of all communications that will be done within this period of rapid change. New ideas will be greatly rewarded. The development and engineering team are required to speed up the time for developing the new products. The financing team should ensure timely allocation of resources to ensure that information flow is well facilitated and research and development team can be able to develop products in time.
References
Beatty, C. A. (2015). Communicating During an Organizational Change. Organization Studies , 15 (3), 337-352.
Hayes, J. (2018). The theory and practice of change management .
Lewis, L. (2019). Organizational change: Creating change through strategic communication . Wiley-Blackwell.
