The China Health and Nutrition study is a joint study between the National Institute for Nutrition and Health, the Carolina Population Center at the University of North Carolina, and the former National Institute of Nutrition and Food Safety. The study was primarily carried out to determine the impacts of the family planning, nutrition and health programs incepted by the Chinese government on the health and nutrition status of the Chinese (China Health and Nutrition Survey, 2009) . The study further sought to explore the effect of the economic and social translation of its society o the overall well being and health of its population. A close evaluation of the study depicts that the study is descriptive. A descriptive study consists of investigation questions, and it seeks to expound on the relationship that exists between variables. As well, the descriptive study describes a particular phenomenon and the attributes that are linked to the population of the study population (Cooper & Schindler, 2013). The given study is presumed to be a descriptive study since it examines the relationship that exists between the family planning programs, nutrition, and health policies on the health and nutrition status o the Chinese. The attributes of the participants who were involved in the study are explained hence making it a descriptive study.
For the particular research study, I will explore the food patterns and consumption trends of the people of the Chinese community. I will study on various types of food consumed by the Chinese and how such food products have helped in shaping the health and nutrition status of the Chinese. The study will, therefore, be descriptive as it will aim to finds the impacts of certain food products on the health and nutrition status of the Chinese population. The study will articulate the attributes of Chinese society and the characteristics of the participants of the study. It is crucial to explore the demand patterns, the income distribution, and the standards of living of people of the Chinese community. Such a study would help to analyze the population and determine the likelihood of the population to purchase a particular food product. Although the exploratory studies save time for the researcher, I presume that it will not be effective for the study since it would be biased. It may not be representative of the whole population (Cooper & Schindler, 2013).
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Regarding the method of data collection for the study, the given research study will embrace the use of the monitoring process. The monitoring process of collecting data entails the inspection of the activities of the participants without engaging in direct communication with the subjects of study (Cooper & Schindler, 2013). On the other hand, the communication process entails the use of either survey or interview techniques to obtain data from the study participants. The questionnaires used in the communication process can be administered directly to the participants of the study, or they can be sent electronically to the participants. For the research study design, I will embrace the monitoring process in studying Chinese consumption, purchase, and demand patterns. The rationale for using the monitoring process is that it would help in providing information about the previous trends on consumption, purchase, and effects of the given product on the nutrition and health status of the Chinese society. The use of the communication process or technique would not be effective since it would not provide data regarding the trends about consumption in the previous years. Although one would get current information by surveying a large number of people as a representative of the Chinese population, it would be difficult to get detailed information about the past years’ consumption trends, the products consumed, and their effect on the health and nutritional status of the Chinese community. From the research, it is clear that a communication process was deployed since the researchers surveyed the households to obtain information and data on the health and nutrition trends of the Chinese society.
The design of the study will be ex post facto since the study will entail the evaluation of the existing information collected from the previous years (Jarde et al., 2012). The experimental design would not be effective for the particular study since the research will focus on the analysis of the previous data. The existing data about the food consumption patterns would not be manipulated since only the trends about the existing data will be explored. The study will be both descriptive and reporting in nature. Ideally, this is because it will focus on describing the previous data, the participants, and carry an evaluation of the identified variables to determine if there is a relationship between the ascertained variables.
The study will report on the trends about the consumption of the given product, and hence our firm would use the current data to determine if we would market our product to China. The given study on China’s nutrition and health is statistical. The firm will also deploy statistical data as it will use statistic techniques in analyzing the previous information and data. Our study will be a longitudinal study since it will embrace the data and information of similar participants from the previous studies. Similarly, the given study about China nutrition and health is a longitudinal study as the same households are evaluated every year. The cross-sectional study would not be applicable in our study as its results may be unreliable due to the changing nature of the participants.
References
China Health and Nutrition Survey — China Health and Nutrition Survey (CHNS). (2020). https://www.cpc.unc.edu/projects/china
Cooper, D. R., & Schindler, P. S. (2013). Business research methods (12th edition). McGraw-Hill Education
Jarde, A., Losilla, J. M., & Vives, J. (2012). Suitability of three different tools for the assessment of methodological quality in ex post facto studies. International Journal of Clinical and Health Psychology 12 (1), 9-108.
