Christian Dior was born in Granville, France, on January 21, 1905. Throughout his life and even after his death, his creations dominated the world fashion in the decades that followed World War II. In 1947, Dior introduced into the fashion industry a revolutionary New Look, a fashion which caused controversy due to its radically lowered hemline (Parkins, 2013). This new looks involved small shoulders, voluminous skirt, and a cinched waist, which represented a drastic deviation from the look during World War II, which had involved the short skirts. His new design created an international frenzy and revolutionized the whole fashion industry. The New Look sensation had outstanding success for the next decade. In the 1950s, Dior had introduced a variety of new silhouettes. Some of these included the A-line and the Y-line, which became some of the most popular fashions at the time. The new silhouette was based on the femininity that came with a combination of historic concepts and which created a new age of glamor in the fashion industry.
The style of women clothing during World War II had been adjusted to restrictions and rationing. During World War II, the dresses and skirts mainly took a boxy look. Women could wear pants and move freely on bicycles. However, Dior surprised the world in 1947 when he came with something new, the grand designs that featured tiny waists, glorious skirts and a modern view that had not been seen for the last century (Grumbach, Wesman & George, 2014). At this time, people were experiencing weary of dull military aesthetics, and the creation of Dior was something that the post-war community had been waiting for. Even though his new look design faced criticism for the use of lavish materials and hemlines, Dior managed to go global by opening up his first-ever ready to wear store in New York City’s fifth avenue in 1948. He proceeded to design modern collection targeting the American markets, a move that was successful in revenue generation.
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Figure 1.0: Dior’s New Look Design
In 1950, Dior recognized the need to have items such as hats and gloves, reflecting a new look and then ventured into this sector. After this, the name “Christian Dior” became a global name and could be found in many items, including shoes and bags (Steele, 2017). He continued with his new designs and collection for many years of his life, becoming a global brand for its uniqueness at the time. From bags, shoes, and dresses, Dior created something fresh with a new look that people had longed for over the past 100 years.
Dior died in 1957 from a heart attack, and his work was taken over by a list of directors including Yves Saint Laurent and Marc Bohan. The successors continued with the legacy of Dior by adapting his signature styles and adding into their creativity, which has continued to influence the world many years after his death. Currently, Maria Grazia Chiuri is the designer who has continued with the work of Dior as asserted by Chouprina (2014). Dior’s work has continued to influence the fashion industry with many of his styles being adapted. Beauty clothes, as well as bags, have been developed through the work of Dior, with the brand name still being influential in the world of justice. Most of its clothing today targets the models and young girls all over the world.
References
Chouprina, N. V. (2014). Characteristics of “FAST FASHION” concept in the fashion industry. Vlákna a textil .
Grumbach, D., Weisman, K., & George, R. A. (2014). History of International Fashion . Interlink Books.
Parkins, I. (2013). Poiret, Dior, and Schiaparelli: Fashion, Femininity, and Modernity . A&C Black.
Steele, V. (2017). Paris fashion: a cultural history . Bloomsbury Publishing.
