Coca-Cola is a soft drink brand that was established in 1886 by John Pemberton. It is one of the most recognized brand worldwide, which is sold in over 200 nations across the globe. In the present day, Coca-Cola owns about 100 trademarked grands such as Minute Maid, Campbell, Barcadi Mixers, Dannon, Powerade, Evian, and Dr.pepper (Lucas, 2012).
I believe Coca-Cola Company is growing in new and exciting ways. It is fast-moving and highly effective organization. It builds its brands consistently in a way that it generates its sense of pride. It has shown a strong commitment towards its growth to global reach and become a genuinely sustainable growth company and eventually one of the most respected business companies worldwide (Lucas, 2012). Therefore, its ability to make a difference and have a tangible impact on the people.
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The Coca-Cola Company is customer focused. It provides high quality beverage brands that aims to meet the needs and desires of its customers. It creates a mutual and continuing value to its customers by promoting a winning network for consumers. Additionally, it inspires people to take the drinks because it is sugar free. This shows it is health conscious and it provides its customers with healthy drinks for health promotion. Most customers in the contemporary society are focused on healthy living and the company provides exactly what they need, therefore, it is customer focused by ensuring it meet their needs and desires (Lucas, 2012).
The Coca-Cola Company focuses on building and supporting sustainable communities. It achieves this by providing help and giving back to communities across the globe. Example of support the company offers to communities across the globe include education, recycling, behavioral/lifestyle change program including behavior, exercise, and nutrition modification, and water stewardship including provision of safe and clean drinking water (Lucas, 2012). Therefore, the company’s activity of community involvement creates a positive perception of its image in the eyes of its customers and potential customers.
Reference
Lucas, R. W. (2012). Customer service: Skills for success . McGraw-Hill.
