Communication strategies are guidelines outlined by an organization to ensure efficient and transparent communication within the organization with clients, stakeholders, partners, and colleagues (Feldman, 2013). Marketing strategies refer to the plan set by an organization to draw customers to their product hence increasing sales (Queensland business, 2016). Communication and marketing strategies are similar in some ways and differ in many others, therefore, the need to understand some available communication and marketing strategies and their differences.
Some primary communication strategies that are playing a vital role in most organizations today are media and social networking. Media and social networking have taken over the world with a lot of traffic and influence in the world. This has made it a very productive and essential platform for organizations to use as a communication strategy. This is because of the many advantages associated with the avenue such as its ease access, immediate response and brand loyalty among others. Through social networking, the organizations can be up to date with feedback from customers, recommendations from stakeholders and follow up with employees (Horton, 2011).
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On the other hand, marketing strategies such as SWOT goals and awareness help guide the organization on attracting customers by effectively advertising their product to the public. SWOT focuses on the organization's strengths, weaknesses, opportunities and threats to derive the basis for marketing strategies. This way the organization can develop the best approach to marketing that will generate more customers and consequently lead to increased sales and demand (Lorette).
Communication and marketing strategies are similar in that they all aim at putting the products in the marker the best way possible to draw customers to it. Communication strategies are part of the marketing strategies and are developed after the marketing strategies are developed. The major difference is that marketing strategies are broader in what they cover such as price, location, product, and promotion while communication mostly entails the promotion part. Communications strategies involve ways of relaying information to customers and getting feedback which is part of marketing. However, marketing does not require disclosure in the two-way direction as in the case of communication (Johnson).
In conclusion, marketing strategies are derived from the primary business plan and entail every aspect of marketing for the product the organization intends to make and is capable of. On the other hand, communications strategies are a section of the marketing strategies that involve interactions between parties in the organization and outside in the process of drawing customers. Marketing strategies are directly involved with reaching the target customers while communication strategies include the exchange of information with clients and colleagues in the course of promoting their product.
References
Feldman, E. (2013). What is a communication strategy? Cision. Retrieved on 22 June 2017 from http://www.cision.com/us/2013/02/what-is-communication-strategy/.
Horton, M. (2011). Social media and your business communication strategy. Socialcas t. Retrieved on 22 June 2017 from http://blog.socialcast.com/e2sday-social-media-and-your-business-communication-strategy/.
Johnson, S. K. Marketing v communication differences. Your business. Azcentral . Retrieved on 22 June 2017 from http://yourbusiness.azcentral.com/marketing-vs-communications-differences-2110.html#.
Queensland Government. (2017). Developing a marketing strategy. Business Queensland. Retrieved on 22 June 2017 from https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/strategy.
