6 Nov 2022

51

Communication Strategies for Business Leaders

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Academic level: College

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For the success of any organization, an element of effective leadership must exist as it offers direction towards achieving the mission and vision of the firm. An effective leader should embrace some qualities such as courage, confidence, motivation, commitment, and desire to work with others. Along with better communication strategies, a leader can encourage the success of a business in various spheres. When employees can join hands and work together towards the objectives, it stems from the qualities of better communication. Also, while disseminating information in an office, it is crucial to take care of different generations in the company to ensure that target groups are reached in time. Qualities of a better leader are the main factors that can encourage effective communication and success in a firm. 

Effective Communication 

In real life, most leaders are more likely to engage in personal matters while ignoring things that matter in the firm. Therefore, it cannot be forgotten that organizational and individual problems often stem from poor modes of communication. Communication strategies associated with effective leadership entail the following: 

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Know Target Audience 

An organization is composed of employees of different generations where each one of them has a different reception toward the delivered information. It is essential to differentiate the audience, whether they are a public gathering, professional people in various fields, or employees in an office ( Likierman, 2009) . Therefore, one should try to anticipate questions that may arise from the meeting and the ways of dealing with them. Also, different groups of the audience may have varied things of interest. Thus a leader should be in a position to determine things that may of interest to the listeners. In the same token, a leader should know the history they may have in common with the target audience. 

Know the Your Role and Theme of Communication 

If a speaker does not know the primary objective of communication, then the audience will be in the dark as well. A leader should be aware of the information before disseminating it to others. A leader should also pay attention to the extent of care of the audience. One should ask the question, ‘Why should you or your target listeners care about the information?’ Lastly, a leader should anticipate the outcome from the communication. It is important to differentiate whether you are seeking action, agreement, or understanding. In today’s corporate world, one has to appear credible in the eyes of listeners ( Trybus, 2011). Otherwise, the information may not get a good reception. 

Authenticity 

Legit talks are often respected. Therefore, to elicit the same, a leader should talk with lots of confidence and open-mindedness. Similarly, a leader should be an understanding person. Effective leaders should be humble and honest in whatever they do. In any case a lie is detected; a barrier between you and the audience may be created. Even if being open may put one in a more vulnerable point, the points you earn from it is enormous ( Ikenberry, 2015) . Also, one should not try to sound smart. Instead, they should try as much as possible to be professional. When communicating, one should not try to use jargons or big words as it may distort the information the individual is trying to deliver. Also, an effective leader should be likable, and this can be achieved through smiling, light jokes, being happy, offering praises, and accepting compliments. 

Listening to Others 

As a leader in a group, one should be in a position to decipher when to talk and when to listen to other people. It becomes crucial when one is working in group situations, ideas sharing, and when tensions are high. Listening is the only way an audience can prove that the speaker cares about them and can take in their sentiments. 

Non-Verbal Communication 

Even when not speaking at all, one still conveys information. Body language and gestures have long been used as modes of communication. Listeners can learn lots of things from the speaker with use of various gestures as well as body language used. Therefore, knowing those cues are helpful. 

Case Study Scenario 

Having reviewed various ways through which a leader can communicate effectively with employees and other people in an organization, a case study involving Ben William is then evaluated to find out mistakes and solutions in his organizational skills. 

William could use various methods to improve his way of communication, mostly by considering the weak points in his plans. The first mistake is that William could only talk to his employees whenever he felt so and when there was a need. What can be retrieved from this case is that he does not know his audience well other than how to deliver the message in time and the type of information to tell. By talking to workers only when there is a problem that needs fixing, people will develop an attitude for lousy news whenever they are called upon to listen, thus creating a culture of low message reception. 

Furthermore, William only communicates what should be done and time without necessarily delving on the manner of covering the problem. To add insult to the injury, underlying issues may go unresolved because they do not dig deeper into other issues at hand. As a solution, William should be engaged in understanding the modalities of communication such as using text messages, for generation Y workers, and memos for others who may not be good text message users. In the same token, the problems should be communicated early enough, and views of the workers collected about the issue to find out the most viable solution. Getting feedback can work to improve employees involvement, and work input. 

Conclusion 

The quality of a leader is the main factor upon which the success of an organization lies and the dissemination of messages rests on. Leaders who can listen, create a good rapport with other workers, are authentic, use nonverbal skills correctly, and understand information recipients well will have an easy time managing things around the firm. In the case of William, he did not rely on feedback information from workers, his modalities of delivering the message were not sophisticated, and he did not balance the work generations. He also did not bother about underlying issues. As a result, the work output is often poor, and the audience is less motivated to put more effort. 

References 

Ikenberry, R. (2015). Managing Employee Assets.  Journal of Protective Coatings & Linings 32 (3), 48. 

Likierman, A. (2009). Successful Leadership—How Would You Know?  Business Strategy Review 20 (1), 44-49. 

Trybus, M. A. (2011). Facing the Challenge of Change: Steps to Becoming an Effective Leader.  Delta Kappa Gamma Bulletin 77 (3), 33. 

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StudyBounty. (2023, September 16). Communication Strategies for Business Leaders.
https://studybounty.com/communication-strategies-for-business-leaders-essay

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