Organizations in the world use advertisements as the main method of marketing. The leaders in these companies use various forms of advertisements that target different audience in different regions. They use advertisements to inform their clients about the products they have, how they can get them and even where they can get them. Moreover, some adverts also inform new and old clients of the prices they can buy the products at . Most firms use various components of advertisement to attract their clients and get them to buy the products. The paper is an analysis of Gucci Guilty and Gucci Bamboo perfume adverts for men and women respectively.
Gucci Guilty is a type of an advertisement that the Gucci company used to influence their male clients to buy their new perfume that went by the same name. The company also created a new female perfume called Gucci Bamboo and decided to use various advertisement components. Both adverts used color to create various impressions. For example, Gucci Guilty used the black color in the background to show power and mystery and aimed to inform the clients that using the perfume makes the man appear powerful in his rights (Saunders, 2013) . On the other hand, the Gucci Bamboo used a purple color to depict royalty (iSport.tv, 2016) . Thus by using purple color, the women using the product will associate themselves with royalty. These two advertisements used color to create an illusion of feminism and masculinity.
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On the other hand, the advertisement used images that their target audience could relate to . For example, Gucci Guilty used a man for the male perfume while Gucci Bamboo used a woman for the female perfume. The ability to use the right people, for the right advertisement would make it possible for the clients to know the product that suits their gender. This also aimed to make it possible for the clients to shop easily and without wasting much time asking themselves what perfumes are for the males and what is for females. The organization also decided to use their logo which was effectively printed on the perfume bottles to prove the authenticity and originality of the products.
Similarly, the products also used famous people to prove originality and authenticity, and further let the clients know that if the celebrities were satisfied enough to appear in the advertisement, then they too would receive the same satisfaction while using the products. Both the advertisements aim to create attention in the mind of the audience. For example, they use vivid images that immediately grab the viewers’ attention and draw them to the product. The use of a man and a woman in the Gucci Guilty advert and the poised woman carrying a bottle in her hand in the Gucci Bamboo immediately attracts the attentions of the viewers to the advert.
Once the audience is hooked to the advertisement, they would have a desire to buy the product. The adverts used features such as images, scenes, and the names of the perfumes to create a desire in the clients to use the product. Desire is the characteristic that makes clients want to buy and use a given product. The advertisement created a desire for using the product by using men and women in the adverts. They also created a scene that looked beautiful, remarkable, and was invited to the clients just by looking at them.
The colors used in the advertisement, as well as the designs of the bottles, also aimed to create a dying desire for the target audience to buy and use the products. The two adverts also aimed to create an interest in their target audience to buy the products. For example, they decided to use different colors that would interest both audiences to buy and utilize their products. Once they created interest in their audiences, they also ensured that they could take an act of buying the product. The use of the happy looking woman in the Gucci Bamboo advert and the masculine, a confident looking man in the Gucci Guilty perfume are some aspects that make it possible for the clients to take an act of buying the products for their use.
On the contrary, Gucci Guilty advertisement made use of a sensual scene with a man and a woman. The woman appears to seek attention from the man while the man’s facial expressions provide the guilty look on his face. The use of sensual scene also aimed to tell the men that using the perfume will probably make women follow them. The Gucci Bamboo does not include a sensual scene, but instead, it uses a woman, wearing a sexy dress and lying calmly on the bed. This aimed to pass the aura of relaxation and sexiness when one uses the perfume. Unlike the Gucci Guilty advert, the Gucci Bamboo advert used a floral background to accentuate the feminine nature of the product and let women know that the designer had them in mind while making the product. This is an immediate way of sensing appreciation and recognition of the desires of the audience that will use the product even before they buy it.
Moreover, the Gucci Guilty perfume used a long bottle with dark colors which aimed to show power and masculinity of the product (Saunders, 2013) . The use of the long bottle made the men feel on top of others and also provided an aura of power. On the other hand, the Gucci Bamboo advert used a short bottle which purple color to create a feminine atmosphere. It also made the women feel calm and under control of what they do. The Gucci Guilty perfume advertisement also used both men and woman with the aim of showing that the men have power over the women. However, the Gucci Bamboo advert only used one woman moving from one point to the next. It aimed to show the diverse nature of women as they transform from one point to the next. The fact that the woman in the advertisement releases some caged birds also show the desire and ability to reach one's potential and be free. Therefore, using such a scene in the video advert also aimed to show the moving as being control of her life.
Different organization use differs advertisements to inform their clients of the product they have. Gucci is one company known for using a variety of advertisements that aim to influence their intended ‘audience to buy their products. In their Gucci Guilty advertisement, they used a sensual scene of a man and a woman to create the sense that using the products will make the clients feel the same way and hence will take an act of buying the products. On the other hand, the adverts have used pictures of famous people to communicate the message that the products are satisfying and will provide the same needed satisfaction for the audience. The advert also made use of various types of colors to create the desire and various appeals in their audience. For example, the Gucci Bamboo advert used the color purple to create a sense and feeling of royalty while the Gucci Guilty advert used the color black to create a feeling and sense of power and being in control.
References
iSport.tv. (2016). Gucci Bamboo TV Commercial, 'Bird Cage' Featuring Polina Oganicheva. iSport.tv.
Saunders, H. (2013). Semiotic Analysis: Gucci Guilty Advert. Wordpress.com: Journo.
