Hiking is a universal activity of recreation that everyone long to participate in, again and again. It is an exercise that naturally provides physical and psychological fitness, especially to people with sedentary occupations. Hikers usually walk in various terrains ranging from plain grounds to hills to mountains. Hence there always needs to get equipped against all strain that could occur during this walking exercise. This paper is tailored to describe a new hiking shoe and its market segmentation in terms of psychographics and demographics. Moreover, it provides hiking shoe qualities and market positioning.
Hiking activity requires lightweight and comfortable shoes favoring both terrain walkers and trail runners. Hiking could involve carriages and travel through rocky paths that need some ankle support (Park et al., 2014). This shoe includes a combination of attractive, sturdy covering materials and feathery feeling, providing the best impression and durability to the on-trail performers. It contains embedded anti-slip and anti-block spikes providing better friction, which is essential in hiking shoes. These spikes enable the hiker to walk in slippery areas and those covered with pebbles and thick soil layer without straining. The shoe includes a mesh TX3, which provides wide space for breathability during hot weather conditions. It also contains a waterproof outsole enhancing hiking in muddy and swampy areas or during rainy conditions.
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There is a sizeable increase in consumers' demand for specialized hiking footwear worldwide over the past decade. The demand has called for the establishment of footwear technical fabrication and designing to the competitive premiumization of hiking leading market development over the forecast period. According to Technavio, there has been a significant increase in the footwear population, which is a great hiking footwear driver over the next five years. The key motivation for hikes is the need for sufficient oxygen supply and general health welfare (Mayo Clinic, 2020) . Hiking helps reduce the cholesterol level in the body, control blood pressure, heart diseases, and relieve stress. Since 2018, Eur ope has been the leading region in demanding hiking footwear followed by North America and South America. Countries like France, Russia, the UK, and Germany have intensively participated in hiking and trail running, calling for more developed footwears.
Every part of hiking footwear is made with keenness to protect the hiker from shock and vibration, which eventually causes injuries. The hiking shoes consist of eyelets, collar, toecap, studs, soleplate, and cutting design. Although done by different departments, these parts are perfectly connected for the sole impression of the hiker (Mayo Clinic, 2020) . The eyelets are surrounded by well-fitted rings to enhance the stability of lace and tongue. The collar is made of long, prote ctive, and attractive leather, providing both safety and long-lasting services. The toecap is wide enough to create room for the cutting, which provides comfort to the consumer. Soleplate and studs are designed so that the feet and heels are protected from external injuries. Hiking shoes are impressively made for all able hikers.
Hiking footwear does not need new poisoning in the current market; it has been for long. However, improvement has always been made from time to time, all for the comfort of the hiker. As a result, the best-developed hiking shoe company acquires the best competitive abilities in the market. The recent hiking shoes are unique in both the designing appearance and selling price accessibility for any person in the world. The company considers all lines: men, women, and children with varying fair prices for hiking shoes. Besides, the fabrics and cuttings provide long-time comfort for hikers. These factors offer the highest level of competition.
In a nutshell, hiking is massively accepted as lifestyle worldwide, resulting in high demand for hiking equipment. As a result, technical innovations aimed at improving hiking footwear have always been developed to meet the global competition. Today, companies need to provide hiking shoes that offer the best services to everybody in whatever condition.
References
Mayo Clinic . (2020, January 1). Retrieved from Healthy Lifestyle Website: https://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/walking/art-20043897
Park, S., Lee, S., Kim, S., Hwang, Y., & Yoo, K. (2014). A biomechanical research of foot pressure for lower extremity in gait wearing trail walking shoes. Journal of Foot and Ankle Research . doi:10.1186/1757-1146-7-S1-A136
