A mission statement is an important element that helps in expressing the objective and purpose of existence. In this case, the mission statement focuses on educating and empowering the healthcare professionals who engage in taking care of people, families, community, and the nation. According to Leuthesser & Kohli (2015), a mission statement should have three main components that capitalizes on enhancing the statement and provide a clear direction on the objectives of a company in regards to the nature of operations undertaken. The three components should include a statement mentioning the core values, a statement of the goals and objectives, and the strategies that will enhance the attainability of the defined goals and objectives. In this case, the mission statement provides a statement of the core values and the goals and objectives but fails in the provision of the process of attaining the said objectives.
According to Rey & Bastons (2018), a mission statement should be inspiring and unique, which is an aspect that helps in ensuring that the statement acts as a motivational tool within an organization. According to the given statement the aspect of uniqueness is not depicted considering it presents normal goals and objectives. The unique aspect should provide a platform for leaving an impact on in the minds of people. The given mission statement does not provide the aspect of attracting attention and leaving an impact considering it provides normal aspects. Lastly, a good mission statement should be credible and realistic to ensure that all the stakeholders within an organization believe it. In this case, the mission statement provides a broad perspective of the goals and objectives mentioned thus creating a major question on the credibility and its achievement. The statement mentions that the objective is to embolden diverse healthcare professionals who advance the health of communities and nations, which is a broad perspective creates a question on credibility.
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References
Leuthesser, L., & Kohli, C. (2015). Mission statements and corporate identity. In Proceedings of the 1996 Academy of Marketing Science (AMS) annual conference (pp. 145-148). Springer, Cham.
Rey, C., & Bastons, M. (2018). Three dimensions of effective mission implementation. Long Range Planning , 51 (4), 580-585.
