An international business is any company that conducts its business activities on a global platform. Corporate responsibility refers to self-regulation by a multinational company to take responsibility for its actions and make a positive impact through its activities on workers, clients, society, and the environment (Leonidou et al., 2019). An international company can develop into its vision, mission, and strategies and daily operations that serve to enhance particular goals such as using renewable energy sources and recycling paper. International companies understand that besides making a profit, they should ensure that they are responsible and implement actions to meet client expectations regarding environmental stewardship. The global community has increasingly become aware of the need for social responsibility. As a result, they are looking for products made by companies that are ethical regarding the environment. Corporate social responsibility shows that a business is interested in the broader social aspects rather than the ones that affect its profit margins only (Leonidou et al., 2019). Such a business can attract more clients who have similar values. Therefore, it is sensible for international enterprises to conduct their operations in a sustainable manner.
Apart from demonstrating environmental concerns as part of their corporate social responsibility, international businesses are also involved in other CSR activities such as supporting education programs in the communities they operate in and avoiding the release of harmful chemicals into the environment, among others. The Indra Nooyi video is vital to this topic because it provides essential insights into how the CEO incorporated sustainability into its business model and the benefits a multinational such as PepsiCo can gain from CSR actions. Also, it demonstrates the impact of CSR activities on all the stakeholders, including community members. According to the video, an international business can gain a competitive advantage from CSR actions. Besides, it can make more profits because society considers it ethical, like in the case of PepsiCo.
Delegate your assignment to our experts and they will do the rest.
References
Leonidou, L. C., Katsikeas, C. S., Samiee, S., & Leonidou, C. N. (2019). Socially responsible international business: Critical issues and the way forward . Edward Elgar Publishing.
