The article describes how cultural leadership is suited to the international business environment. The diversity in the cultural business environments of nations involved in exchanging results in economic and exchange issues. Managing a global business requires the knowledge of the cultures of the nations that will be involved in the exchange. There is a continuous growth of markets that are reshaping the global balance in economic power. Recognizing the cultures of the upcoming markets will help in preparation for gaining economic power as the process of trade will not be faced with any cultural differences that interrupt business operations.
To handle a global business, the leaders should first familiarize themselves with the culture of the nations that will be involved. It will be an approach to learning the business practices that should be conducted and those which should be avoided. It will help establish measures of integration between the exchanging countries, where they learn to appreciate and respect each other and peace is promoted which is necessary for business expansion. When an understanding has been gained, the measures of exchange will then be developed such as strategies of the international market, choosing the leadership style best suited for the operation and when hiring the workforce which is diverse for the global exchanges ( Luthans & Doh, 2012) .
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I chose this article because it shows how cultural differences can be addresses when leading global business. International companies are diverse which means the concept of creating a universal culture is explained and diversity of the workforce. The political, legal and technological environments are described when coming up with the best culture. Global business management also ensures that ethics and social responsibility have been achieved.
Reference
Luthans, F., & Doh, J. P. (2012). International Management: Culture, strategy, and behavior . New York: McGraw-Hill.
