The United States has one the most complex healthcare environmental system comprising various functional groups. It entails healthcare complexity that aims to improve the quality of services offered to patients. Multiple factors are currently incorporated into the US health system to enhance the implementation of changes in healthcare. A complex and slow-to-change is the main feature of the US current healthcare environment (Kotler et al., 2011). It uses technological advancement to improve the quality of health care services offered to patients. Advanced technology is the main driver for all health services, determining healthcare services provided to patients.
The health insurance market is one of the main functionally entities included in the United States healthcare that aims to improve service delivery. Health insurance markets are affordable health packages offered to the public to avail universal health services to all Americans. Healthcare regulation is another functional entity included in the United States healthcare system to improve service delivery to Americans (Kotler et al., 2011). Healthcare regulations manage and control health agencies and departments of health and human services.
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Medicare and Medicaid are also major functionality entities included in the United States healthcare environment to improve service delivery to Americans. Medicare is federal health insurance targeting 65 years and older and younger populations with disabilities (Kotler et al., 2011). The program aims at ensuring that targeted groups access quality medical services. On the other hand, Medicaid provides universal health coverage to American citizens, including low-income earners, pregnant women, children, and elderly adults.
Motivators for Customers of Healthcare Services
Quality of healthcare services is the primary motivator of healthcare services. Improved healthcare quality encourages customers of healthcare services while poor or low healthcare quality discourages patients. Healthcare coverage is another main motivator of healthcare services. Comprehensive healthcare coverage services offer patients more opportunity to access healthcare services (Kotler et al., 2011). Healthcare cost is another significant motivator for customers of healthcare services. Patients usually seek healthcare services from facilities they can afford. When healthcare costs are high, few patients can afford to bill their medical bills to visit healthcare facilities for medication.
Motivators for customers of healthcare services are essential in marketing because they help create awareness about the facility's quality of services to assist customers in making informed decisions. Addressing these factors in marketing enables customers to match their expectations and quality of services for better purchasing decisions.
References
Kotler, P., Shalowitz, J. I., & Stevens, R. J. (2011). [PDF] strategic marketing for health care organizations by Philip Kotler, Joel I. Shalowitz, Robert J. Stevens . Perlego | The Online Learning Library. https://www.perlego.com/book/1008263/strategic-marketing-for-health-care-organizations-building-a-customerdriven-health-system-pdf?queryID=05f582dc2d568db938c7057e4abd37df&searchIndexType=books
