When creating a speech, it is important to have a deeper understanding of your audience to serve their interests. A speaker needs to critically evaluate their demographic and psychographic characteristics when creating a speech. Below are some demographic and psychographic factors that help a speaker create a meaningful speech for the audience.
Age is an important demographic factor to consider in creating a speech. Members of similar age groups have similar experiences, enabling them to exhibit similar values, beliefs, and attitudes. Therefore, when creating a speech, one needs to be aware of their own biases to avoid ageism, resulting in stereotyping of your audience (Guaqueta & Castro-Garces, 2018). The young generation, for example, has introduced lingo and slang into their language, which, is used to the older generation, will render the speech ineffective to the audience.
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Gender is the second demographic factor which must be considered when developing a speech. When preparing a speech, one should consider the masculinity of femininity gender of the audience. Through this, the speaker will use inclusive language to give the audience a positive attitude towards the speech. The speaker should use gender-neutral language to avoid genderism ( Zhang, Ardasheva & Austin, 2020) . Gender-neutral words will enable a speaker to guard against gender discrimination and stereotyping the audience.
The attitude of the audience is a psychographic factor to consider in a speech. A particular audience's attitude towards certain topics is based on their beliefs and lifestyle ( Zhang, Ardasheva & Austin, 2020) . A speaker must get background information that will likely affect their attitude towards a given subject through informal interactions with the audience before the speech will help you adjust accordingly and tailor a speech to the audience's preference.
Age, gender, and the audience's attitude greatly affect the effectiveness of our speech. Therefore, getting background information from the audience will guide you when creating a good speech.
References
Guaqueta, C. A., & Castro-Garces, A. Y. (2018). The Use of Language Learning Apps as a Didactic Tool for EFL Vocabulary Building. English Language Teaching , 11 (2), 61-71.
Zhang, X., Ardasheva, Y., & Austin, B. W. (2020). Self-efficacy and english public speaking performance: A mixed method approach. English for Specific Purposes , 59 , 1-16.
