26 May 2022

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Designing Health Communication Campaigns Based on Behavior Change

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Academic level: High School

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The behavior model was created on the ideas from the principles of B.F.Skinner and Pavlov who stated that animals learn to associate with things. Pavlov and B.F.Skinner learnt this from the observation of the behavior of a dog whereby Pavlov used to ring a bell and then feed his dog. He repeated this for a very long period of time and it came to appoint where by the dog would salivate by hearing the sound of the bell even if there is no food (Andersen, 2008). Therefore form the example we come to learn that people learn things from behavior patterns or things that they do regularly. 

The John Hopkins Centre for Communication launched a program known as Health Communication Capacity Collaborative. This is a program that is aimed at assisting some of the countries that are affected by certain very difficult situations to learn how to deal with the problems and how to manage the problems effectively. The main aim of the program is to build the power of communication among the countries to encourage healthy lifestyles (Snyder, 2007). The program is mostly active in Nepal where we find that the program has helped in the strengthening of National Health Education Information Communication Centre that is operating within the Ministry of Health. Due to the fact that there are many barriers in access to health services. The government has struggled to go against the odds and there are progress in the health sector. There are programs initiated by the government to help in improving the reproductive health of its citizens. With the help of the other programs initiated by the John Hopkins University, the health program in Nepal has archived a lot of success in improving the health standards of the people of Nepal. 

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The Nepal HC3 program is a project that is focused on the youth. The program has five million dollars and it should last for a period of four years. The program was majorly aimed at increasing the use of modern contraceptives among the women and the men in Nepal so as to increase the age in which the people give birth, increase the long term use of the contraceptives, increase the birth spacing for the young couples in Nepal (John Hopkins Centre for Communication Programs, 2015). The program has collaborated with many other stakeholders and partners to archive their mission. Some of the partners includes the NHEICC and the FHD who are responsible for coordinating all the activities within the program. The program has been effective and there is a lot changes that has been noticed since the start of the program. The government has also been an active member of the program as it provides the necessary help that the service providers requires (Suter et al. 2009. The government has also ensured that there is favorable environment for the people to perform their duties without interference from, anybody. 

The John Hopkins University decided to initiate the program so as to enable the people of Nepal learn how to take care of themselves and how they can live healthy lives. From the behavior model we learn that people learn from their behaviors and this is what the program launched in Nepal is aimed at achieving (Hinyard & Kreuter, 2007). Once the people of Nepal learn from the activities that they leant from the program they will make it part of their lifestyle. There will always be use of birth control and living health lives among the citizens of Nepal. 

References 

Andersen, R. M. (2008). National health surveys and the behavioral model of health services use.  Medical care 46 (7), 647-653. 

Hinyard, L. J., & Kreuter, M. W. (2007). Using narrative communication as a tool for health behavior change: a conceptual, theoretical, and empirical overview.  Health Education & Behavior 34 (5), 777-792. 

John Hopkins Centre for communication Programs, (2015) Health Communication Capacity Collaboartive https://healthcommcapacity.org/where-we-work/nepal/ 

Snyder, L. B. (2007). Health communication campaigns and their impact on behavior.  Journal of nutrition education and behavior 39 (2), S32-S40. 

Suter, E., Arndt, J., Arthur, N., Parboosingh, J., Taylor, E., & Deutschlander, S. (2009). Role understanding and effective communication as core competencies for collaborative practice.  Journal of interprofessional care 23 (1), 41-51. 

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StudyBounty. (2023, September 14). Designing Health Communication Campaigns Based on Behavior Change.
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