In the United States, the color green is often associated with spring and rebirth. It symbolizes the renewal of life, nature, and energy; this is a positive aspect to use in marketing; the color brings an ambiance that is soothing, relaxing, and youthful. In Chinese culture, the color green stands for wealth, harmony, growth, and eco-friendliness. This is almost similar to the American symbolization, and it symbolizes purity and lack of contamination. In India, the color green stands for a new beginning, harvest, and happiness; it symbolizes peace as it is an important color in the Islamic religion that is dominant in India (Singh, 2006) . Green symbolizes nature, and it is a spiritual color believed to be the manifestation of God in the Indian culture and the representation of Lord Krishna.
Evidently, green is a positive color that could be used in marketing and attract customers in these three countries. In these three markets, I would use the marketing strategies of place and promotion while incorporating the color green. I would strategically brand my products with green as the dominant color. In India, as the color is associated with religion, I would place my products strategically outside a mosque or an Islamic gathering area, and since the community associates green with peace, they will find my product attractive simply because of the color. I would create adverts and short video clips about my product with green as a dominant color in the graphics for the promotion strategy. If this is aired in the media, it will create positive popularity for my product, resulting in increased sales.
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I would consider Hofstede's cultural dimensions of Individualism vs. collectiveness and masculinity vs. femininity within my marketing (Hofstede, 2009) . I would base my marketing strategies on collectiveness as it allows for more interactions with the customer through opinion and feedback. I would also base my marketing strategy on femininity. This will be made possible by targeting the female audience as I believe they are better customers and shop more than the male customers.
References
Hofstede, G. (2009). Geert Hofstede cultural dimensions.
Singh, S. (2006). Impact of color on marketing. Management decision .
