“ Digital Marketing Is No Longer About Products, It's About Buying A Better Version Of Yourself” by Brianna Wiest

The article by Brianna Wiest outlines the importance of self-initiated communities, branding based on human stories and micro-influencers. The initiatives above have been proven to improve sales. It facilitates the sharing of content in the industry through the use of an identity badge. The audience or consumers are the leading advertisers of the product. The marketing technique is quite beneficial since apart from allowing the consumers to become accustomed to your product, they also share it organically. This adds the value of the brand through a brand story that is done using human story. The marketing strategy targets the value of the consumer before that of the business. 

The contents of the article relate explicitly to pricing strategies and distribution as well as my major, supply chain management. In pricing strategies and distribution, the article shapes on branding methods that can add value to the product. Digital marketing requires the development of the self-initiated community that can be achieved through social media platforms. The comments from the groups will facilitate the use of the product and thus, increase in brand loyalty. As such, the initiative will increase sales and determine how the product can be priced based on consumer suggestions. 

Nonetheless, the distribution channel will be enhanced by the micro-influencers. Since they have authentic rapport among their followers, they will provide a framework of connecting with the consumers in a real way. The practices above are essential in supply chain management since it follows a protocol, that is, from digital voice development to availing of products to consumers through the micro-influencers. From the article, one realized that marketing should be consumer-centred because they are the one who can reciprocate the value required for the product. 

Reference 

Wiest, B. (2019). Digital Marketing Is No Longer About Products, It's About Buying A Better Version Of Yourself. https://www.forbes.com/sites/briannawiest/2019/03/11/digital-marketing-is-no-longer-about-products-its-about-buying-a-better-version-of-yourself/#307edcd9734d