Although words can be powerful in marketing, pictures pack a punch. Pictures convey a world of meaning with a quick glance, making them an effective way of communicating customer related data. They can make complex content understandable to the audience. Thus, infographics provide the visual vehicles in the form of graphic design to not only simplify but also clarify more complicated content (Agarwal, 2020). Today, infographics are so valuable and versatile in the marketing field. This is because individuals have been found to be more to read content if it features color images. This Facebook infographic presents some awesome social media statistics that can help in building a successful Facebook marketing strategy.
The infographic shows the kind of people who are using the popular social networking site. For instance, the infographic describes Facebook users in terms of such demographics as age, gender, and income. It also shows how people are accessing and using the social website. It is interesting how an infographic can show so much data in a small space. The Facebook infographic also shows the kind of content users are engaging with on the website as well as how and where they are engaging with brands. It also shows how businesses are using Facebook to market themselves. Lastly, the infographic provides important information about Facebook ads. It shows how brands are investing in Facebook ads, as well as the kind of responses the ads receive.
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The infographic is effective because it makes complicated information understandable to the audience. It breaks down information into bits that can be grasped at a glance. The presentation is also attractive, enabling it to capture attention more easily (Toth, 2013). The Facebook infographic can also play an important role in boosting search engine performance. It can be an excellent source of back links and web traffic. The infographic also demonstrates expertise. It is important to realize that thought leadership is a modern marketing strategy. It presents customers with the necessary information to make a decision as fast as possible.
References
Agarwal, M.(2020). Facebook Stats for 2020, Social Pilot, https://www.socialpilot.co/blog/facebook-stats-infographic
Toth, C. (2013). Revisiting a genre: Teaching infographics in business and professional communication courses. Business Communication Quarterly, 76 (4), 446-457.
