Planning entails mapping exactly how to achieve specific organizational goals and objectives (Carpenter, et al., 2010). Some of the processes that may or may not be affected based upon the functions of planning are recruitment and retrenchment, marketing, and product development.
In terms of recruitment and retrenchment of workers, planning decides when and who to hire or retrench. For instance, during periods of economic recession, the management may decide to retrench some of the workforces as a way of mitigating the reduced profits. Additionally, based on the goals of the organization, planning informs the management what type of skills that the workers need (Carpenter et al., 2010). This means that planning influences employee development as well.
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Secondly, planning may affect marketing both positively and negatively. For instance, during planning, the management may come to the realization that there is no much money to be spent on marketing, advertisement, branding, and product promotion. In this case, all the marketing efforts are halted or reduced. On the other hand, the management may capitalize on marketing as a way of maximizing profits, for example, by engaging in product promotion. Product promotion refers to raising the customer's awareness of a brand or product thereby increasing sales and creating brand loyalty (Carpenter et al., 2010). It can do this by employing more sale persons and electing more billboards.
The other process that may be affected by planning is product development. Product development entails a series of actions that include design, conceptualization, development, and marketing of newly manufactured products (Carpenter et al., 2010). All these activities require finances which can only be set aside by the management during the planning stage. For example, for a company to develop a new product, research is mandatory. This means that if no money is set aside for research, the entire process of product development may be halted.
In conclusion, planning is deemed as the most important function of the management. The management makes all crucial decision during the planning stage. For example, the managers decide on the amount of money to be spent on marketing, recruitment and employee development, and product development.
References
Carpenter, M., Bauer, T., & Erdogan, B. (2010). Principles of management (Version 1.1). Washington, DC: Flat World Knowledge, Inc.
