Introduction
The implementation of appropriate and effective measures within a company helps in promoting growth and development. Considering the nature of products and services offered at DS Services of America, it is important to focus on ensuring proper implementation of effective recommendations that are necessary in the increasing the level of performance within the company. The company should capitalize on the adherence of the recommendation as part of ensuring that the company has the ability to capitalize on its strengths and earn a competitive advantage over the competitors within the industry. As part of the implementation, the company should capitalize on identifying the financial strategies that may be applicable to implement the recommendation and establish a timeline that would be appropriate for the implementation process. Additionally, the recommendations outlined should focus on addressing the opportunities presented within the industry and overcome major threats associated with the operating within the industry.
Recommendations
The following are some of the recommendations that can be offered for DS Services of America in a bid to improving its capacity to deliver effectively.
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Source of Water
The first major recommendation that would allow the company to capitalize on the enhancing effective operations within the industry entails increasing the sources of water. Considering the growth and development of the bottled water industry, the issue of water has become a major threat considering the limited sources that are available for the company (Research, 2017). The issue has created a need for the company to focus on increasing the sources of water as part of ensuring that the company is consistent in the provision of the product, which is an essential element within the company. The company should focus on ensuring that that water sources established are reliable in order to ensure that the company has the ability to overcome the competitors within the industry. The first option that would be necessary addressing the water sources entails construction of water wells through drilling.
Another important source of water that would be relevant for the company, considering its needs within the industry is the use of spring water. The use of spring water helps in increasing the reliability of water sources and helps in earning a greater market for the products considering there are people that prefer spring water to purified water. Additionally, the use of spring water is relatively cheaper for the company, which is an aspect that helps in saving costs that are related to production. The use of alternative sources of water other than the municipal water provides the company with the ability to remain consistent within the industry by providing water at all times. The implementation of the recommendation within the company may involve the use of financial resources to increase the water sources such as in the case of drilling wells and aquifers that guarantees water for the company.
Proper Distribution Channels
Distribution is one of the key issues facing majority of the companies in the bottled water industry with DS Services of America being one them. From that perspective, one notable recommendation would be finding an effective approach from which to distribute the bottled water that it produces as a way of increasing it market presence. One key area of focus would be finding partners within different states and counties as a way of ensuring that it is able to enhance its capacity to reach a bigger customer base. Finding new partners would mean that the company must focus much of its attention towards increasing its production capacity significantly to match the expected demands in the market.
The company would focus on creating a supply chain plan in which it would be able to distribute its bottled water at a significant rate, which would be of great value towards increasing the levels of confidence for the consumers. The second area of focus for the company as part of its approach to increase its distribution channels would be setting up of locations within different states. Majority of the successful brands of water in the United States tend to focus on promoting market presence as a way of attracting more consumers towards the water that they deliver (Dewi, 2017). In that same way, DS Services of America may focus on increasing its market presence by setting up new locations in different states in the country. The ultimate outcome is that the company would be in a better position from which to increase its market share as part of building its competitive advantage.
Marketing and Advertisement
One of the key threats facing the bottled water industry is lack of proper structures for marketing and advertisement of the bottled water products that they deliver within different consumer markets (Pariona, 2017). DS Services of America may take advantage of this gap to embark on marketing campaigns structured towards ensuring that it provides its clients with a clear understanding of the quality of water it delivers. The marketing campaigns will seek to increase knowledge of the company among consumers of bottled water with the focus being towards defining an increase in its sales margins. The fact that the market presents a major gap in this front acts as a clear indication of the value that the marketing approaches and advertisements may have for the company.
One key area of focus for DS Services of America would be usage of social media as a key marketing tool to help in boosting its sales significantly. Through different social media platforms such as Facebook, Twitter, and Instagram among others, the company may engage potential consumers with an aim of attracting them towards the products that they offer. The expected outcome is that the company would gain a clear understanding of the expectations among consumers in the markets. Additionally, this would also help towards reflecting on the structured understanding of how the company seeks to meet these needs in the market. Ultimately, DS Services of America would be in a better position from which to achieve some of its set out goals and objectives focusing on sales projections.
Biodegradable Bottles
A review of the current bottles used by DS Services of America indicates that they are polyethylene terephthalate (PET) bottles. Although the bottles are recyclable, the company may face a key challenge in trying to establish credibility among its consumers due to the environmental impacts of the bottles. From that perspective, the key recommendation for the company would be to engage in research and development to help in the development of a biodegradable bottle that would be used in the supply of water. That will not only seek to improve the company’s corporate image among its consumers but would also be of great value towards ensuring that the company would reduce costs associated with sourcing of the polyethylene terephthalate (PET) bottles.
References
Dewi, N. K. (2015, May 27). Analysis: Bottled water industry faces both growth and challenges . Retrieved from The Jakarta Post: http://www.thejakartapost.com/news/2015/05/27/analysis-bottled-water-industry-faces-both-groth-and-challenges.html
Pariona, A. (2017, July 21). All About the Water Industry . Retrieved from World Atlas: https://www.worldatlas.com/articles/all-about-the-bottled-water-industry.html
Research, P. M. (2017, November 07). US Bottled Water Market - Trends and Opportunities for the Industry by 2024 . Retrieved from SB Wire: http://www.sbwire.com/press-releases/us-bottled-water-market/release-887967.htm?utm_source=djournal&utm_medium=feed&utm_campaign=distribution
