A company website is a form of internet marketing. A firm can have a SEO-or search engine optimization website to attract traffic. The first step is to create a website, choose friendly or market-oriented SEO keywords, and attract traffic to the website. A website focuses on capturing and directing online traffic to improve sales. Even though it is beneficial for companies to have a website, search marketing is not an effective long-term strategy. Therefore, it is best used in combination with other online marketing, such as e-marketing. For instance, attracting traffic cannot build a relationship with customers. This implies that adverts run on a company’s website can be restrictive.
Relationship building is one of the benefits that make e-marketing unique. A company, for instance, can use e-marketing to promote its products on a website, e-mails, Facebook, and other wireless media. Moreover, a firm can use a wide range of technologies to help a business build and enhance relationships with customers. The main difference is that a website focuses on attracting traffic while e-marketing has several dimensions. Some of these dimensions include advertising, direct marketing, public relations, and loyalty programs. Hence, there is a high possibility that e-marketing would translate to improved return on investment.
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A company can be good at e-marketing and fail in promoting its products and services on the website. However, I do not think that the use of a website can surpass that of e-marketing. Before e-marketing, a website was the primary channel users can learn about a company’s products and services. However, e-marketing revolutionized internet marketing. For example, e-marketing allows a company to use interactive tools to target the right kind of customers. A company can also monitor through web tracking, making marketing highly effective. Finally, think that a company can invest in tools or technologies to attract traffic. Nevertheless, e-marketing is efficient because it builds relationships with customers.
