Geo filters are more of a location-based publicizing strategy that has recently taken over global advertising trends. They tend to overlay on a picture showing the business enterprise and the cultural district where located. When geo-filters are clicked on, they depict a display, one with the nearby location, specifications, and business nature. The special and amusing factor in geo-filters is that they tend to be available to a specific region over a certain duration of time frame. This means that one should know where it is positioned to be able to use the geo filter. The technology on geo-filters is initiating up a world of prospects in the scope of marketing and advertising.
Geo filters were introduced by a social media platform known as Snapchat in the effort to promote the geographical location and the type of product being advertised. In terms of measuring the performance of geo-filters, various factors are taken into consideration. For instance, swipes illustrate how many times the public saw ones' filter after it was created. The uses option shows how often the filter was shared among friends or linked to any story in the platform, while views depict how many times the filter was seen in different pictures. The usage, which is mainly a percentage, shows how often the filter was preferred to feature in a snap.
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Geo filters come at a cost, and it varies according to the type of filter one needs to create. When creating a personal geo-filter, one is usually notified by Snapchat via an e-mail, which confirms whether the filter had been chosen or not for personal usage. When implementing geo-filters for business or special events, Snapchat has the authority of permitting an advanced level of management to release the geo-filter after permission has been permitted at the advanced level. Snapchat then releases the geo filter, and it does so by notifying the authorities of the period and date when it will happen. Employees or any individual linked to the geo-filter can submit the geo filter for review. Snapchat charges a submission fee based on the region's size that the geo filter covers and the time it runs.
Individuals can also submit community geo-filters if only Snapchat decides to make them public. An individual will see the geo filter when they are around the location of that community. The community filters are usually available in specific locations or landmarks and during holidays or events. They are free to create, and Snapchat users are advised using them for personal occasions such as birthdays, home parties, and weddings. Community filters should be of high quality since many are submitted daily, and not all are approved. Creating a community filter can be found on the Snapchat website, which has all the necessary steps, applications, and guidelines to be followed. Since most community geo-filters are linked to an event, they do not attract extra charges to promote the filter. Snapchat usually adds a headline on the poster to encourage individuals to try out the new filter.
When creating business geo-filters to be used during special events, one can construct it using a picture editing application, such as Photoshop. Since Snapchat photos are in vertical formats, it is vital to use a graphic card of 1080 by 1920 pixels and ensure that the graphics used do not cover the middle of the screen. If one does not abide by this regulation, Snapchat will cast-off the geo filter. The other alternative is by using geo-filters found in the on-demand geo filter page.
