Introduction.
The product that my organisation will develop for sale in the global market is a hair product that is known as Curly Wrap. The curly wrap is a type of hair product that will be used by any person who has the interest of curling their hair. The most important thing is that this product is the easiest to use since it is only a one-step product, unlike all the other products which require some stages or processes to make the result presenting. This is part of the characteristics of the product. In addition to all this, the Curly wrap is a cheap and well accessible hair product.
Description of the product.
The curly wrap is a hair product that was developed by my organisation to take part in the hair and treatment field. It was done after an assessment that all the other hair products required a type of process in the applying, or required a professional kind of person to do it. Therefore, we presented a product that can be used by anyone, and at the same time bring results in a short period. The product, Curly wrap, can be used by anyone, whether male or female and still they need to curl their hair. In any case, the instructions are the simplest since it is a one-step product. That is, it is only used under one step and then the results are seen.
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The product.
Most of the hair products in the Hair and treatment field have required a follow-up product, such as a relaxer, or some hair product for them to provide the desired result. In any case, the combination of two or more products in one process makes the hair weak. Therefore, the use of Curly wrap as a one-step product means that the product is used in one step and does not require any follow-up products for the desired results.
The product does not discriminate; it can be used by both genders in the case that they need a curly type of way hair or they need to relax their curly hair. The product is a combined relaxer, with a wavy gel, and when applied to the hair, the curls are frizz, moisturised and also very soft. This product, therefore, is a gel that provides anyone who wishes to have a relaxed curly hair within a one-step period.
One step in this sense will mean that the hair only needs to be washed before applying the gel. The gel can be used twice if the hair has never been in a curly formation before. The first time it acts as a hair relaxer, and then the second time, it acts as a curly gel. Using it for the first time, the gel acts as a relaxer as it sets the hair in motion to blend into the curls. In the second period, the gel then acts as a curl activator.
Using this one step product, it provides the desired results within the shortest amount of time possible.
The audience.
In this case, my audience will not be a specific audience since the product is meant to be used by both genders. As long as the person wishes to have curly hair, their age or gender does not matter, either way; they still can have that right look with that curly hair. The product will focus on the people who have an interest in the product, and the people who do not love using the L.O.C methods to get the results. The L. O. C method is the type of approach that means, leave in the conditioner, then an oil of your choice, and then the cream follows, all in that order. Therefore, the target audience for the Curly wrap product is the simpletons, the people who do not like some processes to be conducted on their hair for maximum results (Bovee, 2013).
The audience is crucial since it forms the basis for the target market. Therefore, the audience, in this case, can help make adjustments to the product and also give different views of the product. In his way, the product can be presented to the target market as a complete and perfect modification courtesy of the opinions of the audience (Thill, 2013).
Since the product is not specific to anyone, there would only be a slight difference in the approach of each audience, but the strategy will depend on how the audience will react towards the product. Therefore, each audience will be treated with equal attention, if the reaction is positive towards the product. That is, how the audience sees and perceives the product, is a positive manner.
Credibility.
To convince the audience that they can trust in the product, a short demonstration will be presented to each audience. The exhibit will focus on the use of the gel on someone who has never had curly hair before, and the use of the one-step product on the hair. During the demonstration, various processes will be described and then the end product observed. To ensure the credibility of the product, the volunteers on which the product will be used during the demonstration will come from the audience itself. The volunteers will be from both genders, and of different ages. Thus when the product is used on them, the period on the whole process will be recorded and the result observed (Joseph, 2017).
The period for the whole result will be short, and the result will be that the hair will be very curly.
The channel.
The curly wrap is a product that focuses on the curling of people’s hair, and it does not focus on any specific group of people, only for the interested parties. Therefore, the audience will include both genders of different ages, since it does not focus on any specific group of people. Accordingly, the channel used for the delivery of the message will include the use of pamphlets, handouts concerned with the product. Then in addition to this, one can use technology to compose and shape the words so that they can be presentable. In the case where there is need of clarification, then there will be someone to do so (Thill, 2013).
The selected channel is to be used in the above case because the product is new, and it is when people get to know about it and how it works. Therefore, this will be a proper way of introducing the product to the audience at large. In any case for the need of clarification, there will be some people to do so. The message about the product will also be technologically crafted and presented in front of the audience.
Conclusion.
Curly wrap gel is a pure hair product that will bring change in the hair and treatment industry. It only needs a good embracement from the audience, and thus, that will be the starting point of the success of the product. Therefore, the success of the product depends on how it will be taken up by the audience and the society at large.
Works Cited.
Bovée, C., & Thill, J. (2013). Business communication essentials. (5th ed., pp. 71-93). New York.
Joseph, C. (2017). The Essentials of Effective Business Communication. Smallbusiness.chron.com. Retrieved 18 December 2017, from http://smallbusiness.chron.com/essentials-effective-business-communication-5094.html
