B1. Purpose of SWOT Analysis
The SWOT analysis is an essential tool for analyzing the current state of a company and the future opportunities. The SWOT analysis is critical in the carrying out the strategic analysis for EL-Pleeze Company. The SWOT analysis assists the company to identify their weaknesses and threats that need to be improved. A company makes improvements after identifying their opportunities and strengths (Speth and Probert, 2015) . The company overcomes their weaknesses and prevents possible threats that might occur in the future after gaining knowledge of their weak areas. EZ-Pleeze Company will gain a competitive advantage over its competitors and retain their market position after they are aware of their strengths.
The SWOT analysis provides an organization with a framework of their opportunities and threats. EZ-Pleeze Company will maximize their opportunities to overcome the threats and reduce the weaknesses (Speth and Probert, 2015) . EZ-Pleeze Company will expand as a result of maximizing their opportunities. For instance, there is an opportunity for the company to expand to the foreign countries including China. The company can gain international growth as a result of expanding their area of operations (Speth and Probert, 2015) . The SWOT analysis gives companies a chance to make strategic decisions after they identify their threats. EZ-Pleeze Company will have an opportunity to analyze their risks and weaknesses. The company will formulate a strategic plan to counter the threats to their operations. The goal of EZ-Pleeze Company is to counter competition from Yellow Down Food and Beefchix firm. The company needs to optimize their opportunities and strengths to reduce the threats as well as the weaknesses.
Delegate your assignment to our experts and they will do the rest.
B2. Internal Strengths
The first internal strength of the EL-Pleeze company is the processing of value-based items. The company produces valuable products that meet the expectations of the customers. The organization has earned sustainable profits as a result of producing high-quality products. EL-Pleeze Corporation is not under the category of companies that produce low-quality product resulting in low margins. The production of quality goods has assisted EL-Pleeze Company to gain a leading market position in the industry. Secondly, EL-Pleeze Company has an established plan and framework that focuses on the development of the chicken as well as beef products. The strength of the traditional framework will facilitate the growth and expansion of the company's product lines. The company will enlarge their market opportunities as a result of incorporating the framework for improving their products. Thirdly, EL-Pleeze Company offers quality customer services to their clients. The company leads in the industry on offering quality facilities to their consumers. Fourthly, EL-Pleeze Company gives their employees a chance to contribute to the decision-making process. The views of the employees are essential in making decisions because they are in a better position of viewing the performance of the company as compared o the senior executives (Warner and Business Expert Press, 2010) . The organization encourages their employees to bring new ideas on the ways of improving their products to counter competition in the industry. Finally, EL-Pleeze Company utilizes advanced technology to process their products. The company invests in advanced technology to enhance their meat-processing methods to produce quality products. The company has gained a competitive edge in the market as a result of implementing new technology in the operations.
B3. Internal weaknesses
Firstly, the company has to meet the high labor costs that reduce their gross margins. The company has used lots of finances in implementing the advanced technology in their production processes. EZ-Pleeze organization has become financially unstable due to the enormous investments made in the new technology. The purpose of incorporating the new technology in the production processes is to improve the quality of the products. The attempt to improve the product quality has a significant impact on the company in spite of reducing the financial strength. The company has gained a competitive advantage in the market and has retained the market position as a result of developing the products. The company cannot engage in more acquisitions due to the reduction in their finances. The decrease in the company's fiancés can result in low growth for the subsequent years. The customers will have a negative perception towards the company due to their low financial strength. The customers can lose trust in the company and purchase products from substitute firms. The grocery and fast foods industry has a weak customer base. The company has been successful in the industry, but the customer base is limited. The company has to change their product because the customers do not embrace diversity.
B4. External Opportunities
There is an opportunity for the company to expand their operations in international markets. EL-Pleeze Company can carry out their business activities in China. China is among the fast-growing economies in the world. The organization will have a chance to grow and expand its operations in China. There is a possibility that EL-Pleeze Corporation can extend to other foreign markets after succeeding in China. The additional opportunity for the company is the reduction in the beef production levels of the leading competitor. The company's primary rival has ceased their business operations in the industry. The demand for chicken in the industry has been significantly increasing. It will be an excellent opportunity for EL-Pleeze Company to grow on the industry. The consumers of the closed-down company can purchase beef products from EL-Pleeze Corporation. The company has a chance of capitalizing on their profits earned from selling the chicken products.
B5. External Threats
The government regulations have been significantly increasing. The company operations are prone to the government laws. The state laws have created barriers to the operation of EL-Pleeze Company. The organization cannot overcome the challenges unless the government intervenes. The implementation of the government regulations in the company’s operations can increase the costs of production which can affect the financial performance. The company will have to meet the high production costs, and this can raise the price of the products. The company does not offer a favorable work environment for their employees. The weak labor conditions can destroy the image of the company in the industry. The company margins and sales can relatively decrease as a result of the customers' negative perception towards the firm. Lastly, the company has strong competitors in the industry that are a threat to their market-leading position. The major competitors of the company include Yellow Down foods and Beefchix firm. The companies threaten the success of EZ-Pleeze in the industry by posing a healthy competition.
B6. Recommendations
The first recommendation for strategic action at EZ-Pleeze Company is utilizing the new technology they have incorporated in the operations. The company can produce new chicken products because they have incorporated the new technology in the production process. EZ-Pleeze Company will remain relevant in the industry due to the present changes in the chicken products. The introduction of the new chicken product in the industry will increase the financial opportunities of EZ-Pleeze Company. The chicken products provide significant returns and margins to the producers. EZ-Pleeze Company will have an opportunity of expanding the operations to the grocery market after introducing the new chicken product in the sector. The company can increase their market share and explore diverse target markets in the industry.
Secondly, the company can expand their operations in the international markets. EZ-Pleeze can carry out their operation in China. The fast-food chain clients are expanding to the international markets. It is an excellent opportunity for EZ-Pleeze Company to explore foreign markets. EZ-Pleeze Corporation will retain their customers who expand to the foreign markets. The company has to make sure that they provide high-quality products at the international levels and carry out their operations effectively. The organization will have to fulfill the government regulations and the real logistics of shipping their items which is a more natural method for the clients. EZ-Pleeze Company will have an opportunity to offer products to their clients in foreign countries, but they have to improve their operations.
Finally, EZ-Pleeze Corporation needs to improve their efficiency to attract the clients of the ceased company. The ceased company was the main competitor of EZ-Pleeze, and this is an excellent opportunity for increasing the market share in the industry. EZ-Pleeze can improve the quality of their products to attract the customers that have no suppliers. The company needs a quick and effective action to increase their customer base. EZ-Pleeze Company can carry out an advertising campaign to inform their customers about their quality products that fulfill their needs. The organization can include their strengths in the advertising campaign which involve adopting advanced technology and offering quality customer services.
In conclusion, the SWOT analysis assists companies to identify their strong and weak areas. The SWOT analysis also helps an organization to determine the risks and opportunities. A company should formulate a strategic plan after analyzing their operations using the SWOT analysis.
References
Speth, C., & Probert, C. (2015). The SWOT analysis: Develop strengths to decrease the weaknesses of your business .
Warner, A. G., & Business Expert Press. (2010). Strategic analysis and choice: A structured approach . New York: Business Expert Press.
