For the nations or lands exercising free trade, it is apparent that the public in the areas do not perceive all the industries as equal. This leads to prejudice against certain sectors. The perception in this case is unethical because it leads consumers to exercise bias against certain industries (Wendel, 2014) . For instance, consumers might regard the alcoholic sector as posing threats to the society based on their lines of products. The individuals consider the alcoholic sector as producing beverages that lead the persons consuming them engage in evil activities, which they do not deem as acceptable in their own standards. Most people perceive firms in the soda industry positively since the soft drinks they produce do not affect the consumers negatively (Lebowitz, 2012) . In the free trade land, therefore, the public does not consider all sectors as equal.
In arguing for the alcoholic industry, it is not appropriate for individuals to regard all industries as unequal. The belief in this case is unethical since it results to prejudice against particular sectors, which ultimately influence the preferences of consumers regarding certain industries. When it comes to the alcoholic sector, it has served as a victim of such kinds of prejudices. Most individuals within the society direct negative attitude toward the sector in line with the companies within the sector (Lebowitz, 2012) . Such perceptions are unethical since firms in the alcoholic sector operate in the same manner as other enterprises. The businesses also make sure to have licenses while following the set regulations and laws. The alcoholic sector operates under regulations while any firm in the sector must follow the governing standards (Wendel, 2014) .
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Certain industries are targeted in an unfair manner, hence resulting to serious repercussions in the sectors. The unfairly targeted sectors have faced tremendous revenue, potential, and consumer losses. The role that capitalism plans has significant influence in the process of making decisions. It has led to prejudicial approaches to marketing that led to targeting of certain firms in an unfair manner (Wendel, 2014) . For instance, an individual working in an alcoholic firm might not serve as ideal to preach in Church. Most churchgoers express discontent since they do not understand how a person working in a firm producing alcohol can preach God’s word. Nonetheless, it is vital to avoid such kinds of perceptions since the individuals in the alcoholic sector work just like other people.
On whether consumers need choices when partaking products not fit for their health, they should have a right of choosing the products they desire. This offers them the opportunity of choosing unhealthy products. Concerning whether firms have ethical obligation of safeguarding people, companies in the alcoholic sector should ensure they follow the regulations, which stipulate that excessive alcohol consumption causes harm to the health of the consumer (Lebowitz, 2012) . Additionally, they should stipulate that consumers should drink in a responsible manner while at the same time refraining from drunk driving. Nonetheless, a large number of consumers of alcohol have awareness concerning the aspects although usually ignore them. Therefore, consumers can choose to consume products not fit for their health. Firms also have the obligation of safeguarding individuals, hence the major reason behind the warnings that accompany alcoholic drinks to safeguard consumers.
Overall, it is unethical when customers perceive all firms as not being equal. The reason for this is that such beliefs result to undue prejudice that has negative influences on the companies. Moreover, all sectors should be considered equal because they are driven by business endeavors while at the same time complying with the set regulations and laws. Thus, it is not fair to target the alcoholic industry unfairly. Rather, they should be viewed in a positive manner, as it is the case with other sectors.
References
Lebowitz, M. (2012). The contradictions of "real socialism": The conductor and the conducted. New York: NYU Press.
Wendel, W. B. (2014). Ethics and law: An introduction. Cambridge: Cambridge University Press.
