The strategies that the automobile industries are many. The men consider the various social media platforms, but they first need to consider the target population. Some cars are designed for the young generation, and their advertisement will best fit the various social media platforms. However, a cart designed for the older generation and their promotion will suit media platforms like televisions and radios. Depending on the client's location, the strategy that they use to communicate their products will vary. Those in towns and urban centers will get the information through billboards, while those in the rural areas might get the information through promotion sales (Learning, n.p). The promotion mixes for the car industries mostly focus on product and price. The two elements will largely determine the communication strategy they will use. With the increasing popularity of the internet and various social media platforms, the automobile industry is shifting its promotion mix.
The price of the car affects buyers. If the price is too high, then the company is prone to lose consumers. The automobile industry uses a promotion mix that considers the cost of manufacturing the car before pricing. Some consider placing discounts on the cares, and others have waivers. For instance, car companies place a free car service of a specific duration for the buyers and mileage. Customization is the other essential element in the promotion mix (Learning, n.p). Customization goes in line with the products. The availability of technology has made automobile industries to design cars that meet the demands of the consumers. The consumers state their preferences and taste, and the company design car to satisfy their needs and utility.
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Response 2
To better understand car communication evaluation on many products, it is essential to understand the encoding and decoding process. The encoding process consists of the message of the production. The decoding includes the information that needs to be forwarded to the audience for interpretation.
In the launching of a new brand product, several techniques are implemented to ensure there is a success. The methods are the encoding process of the message. There is also an analysis of various products that are to be delivered to consumers. At the start of the corporate phase, there is an analysis of multiple elements about finances, implementing strategies to use in marketing and creating management (Gosswein, 2015). The study will create different channels for distribution that the consumers will get from decoding the message. From the organization, there is the encoding of the news with various specifications of the car. The car is supposed to be sold to a potential customer, depending on their demands.
The decoding process is successful and ethical when the receiver of the information is successful. The process will be successful if the consumer can understand the message's metrics being communicated through the decoding process. The target products are encoded with relevant strategic measures of the product's brand and utilization process. For example, there is the consideration of the demographics, understanding the users' behaviour, lifestyle, and willingness to purchase the product (Gosswein, 2015). The choices and demands of the consumers vary depending on the social culture. The use of the correct approach that will result in a successful business is essential in knowing the consumers' feedback. The feedback will be vital in reviewing the need for further implementation to create successful changes in the process.
Reference
Learning, L. (n.d.). Promotion: Integrated Marketing Communication (IMC). Retrieved October 31, 2020, from https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/
Gosswein, S. (2015). U.S. Government Regulation of Specialty Auto Parts. Retrieved October 31, 2020, from https://www.sema.org/sema-news/2015/08/us-government-regulation-of-specialty-auto-parts
