10 May 2022


Ethical and Unethical Marketing

Format: APA

Academic level: University

Paper type: Research Paper

Words: 303

Pages: 1

Downloads: 0

Marketing is an activity carried out by human beings with the goal of meeting or satisfying the wants and needs via the process transacting. Therefore, the main aim of marketing is satisfying the consumer or customer. There have been a debate on how marketing aims at meeting customer needs and wants and at the same time, its morality is questionable (Vassilikopoulou, Siomkos & Rouvaki, 2008). There exist ethics of marketing hence ethical and unethical marketing being discussed.

Ethical marketing is responsible for informing all the efforts of marketing. It promotes fairness, honesty and responsibility during marketing or advertising. Everybody has their view on what is wrong and right thus making ethics a difficult issue. Ethical marketing provides rules that govern companies and businesses. These rules include; marketing professional should abide by their personal ethics, advertising is different from news and entertainment, transparency in marketing, maintain consumer privacy, comply by rules and regulations, marketers must be fair and marketing ethics should be thoroughly discussed when making decisions on marketing (Ethical Marketing, 2012).

It’s time to jumpstart your paper!

Delegate your assignment to our experts and they will do the rest.

Get custom essay

Unethical marketing is a way of using manipulative and exaggerated information for the purpose of convincing the consumer into buying the product. In addition, the product or service will not satisfy the customer. Unethical marketing is the main reason behind the failure experienced in most companies or businesses because consumers do not want to feel manipulated. They want to develop trust towards the brands they like or use. It is very difficult to decide whether a company is ethical or unethical because they might be ethical in one aspect of marketing and unethical in the other. An example is when companies advertise soaps. They use models that have perfect skin as a result of using the soap. In the real sense, they have used tricks to hide the imperfections that might exist on the model. In this case, there is ethical and unethical marketing (Al-Kubati, 2012).


Al-Kubati, G. (2012). Ethical and Unethical Marketing. Retrieved March 30, 2017 from https://www.slideshare.net/Al-Kubati_92/ethical-unethical-marketing

Ethical Marketing. (2012). Retrieved March 30, 2017 from http://www.marketing-schools.org/types-of-marketing/ethical-marketing.html

Vassilikopoulou, A., Siomkos, G. & Rouvaki, C. (2008). The Ethical and Unethical Dimensions of Marketing. Management Review: An International Journal . 3(2): 49-61

Cite this page

Select style:


StudyBounty. (2023, September 16). Ethical and Unethical Marketing.


Related essays

We post free essay examples for college on a regular basis. Stay in the know!

17 Sep 2023

The Relationship Between Compensation and Employee Satisfaction

In line with the United States Occupational Safety and Health Administration (OSHA), work-related illness or injury derive from incidents or contact with the workplace hazards ( Singhvi, Dhage & Sharma, 2018). As far...

Words: 363

Pages: 1

Views: 96

17 Sep 2023

The Tylenol Murders: What Happened in Chicago in 1982

The Chicago Tylenol Murders of 1982 were tragedies that occurred in a metropolitan region of Chicago and involved an alarming amount of recorded deaths. It was suspected to that the deaths were caused by drug...

Words: 557

Pages: 2

Views: 129

17 Sep 2023

Ethical and Legal Analysis: What You Need to Know

Part 1 School Counselors (ASCA) | Teachers (NEA) | School Nurses (NASN) |---|--- The ASCA is responsible for protecting students’ information from the public. They always keep them confidential,...

Words: 531

Pages: 2

Views: 89

17 Sep 2023

Naomi Klein: The Battle for Paradise

Corporate Social Responsibility (CSR) refers to self-driven motives by an organization or a state government to ensure the well-being of its people is safeguarded. Corporate Social Responsibility creates a strong...

Words: 1369

Pages: 6

Views: 391

17 Sep 2023

What is Utilitarianism?

It is a normative theory that defines the morality of an action on whether it is right or wrong, based on the result (Mulgan, 2014) . This theory has three principles that serve as the motto for utilitarianism. One...

Words: 833

Pages: 3

Views: 154

17 Sep 2023

Argument Mapping: Traffic Fatality

The first part of the paper critically analyzes the claim that "The US should return to the 55-mph speed limit to save lives and conserve fuel." According to Lord and Washington (2018), one of the verified methods of...

Words: 1111

Pages: 4

Views: 90


Running out of time?

Entrust your assignment to proficient writers and receive TOP-quality paper before the deadline is over.