What ethical concerns are associated with mass-mediated communication?
Mass mediated communication is whereby a source uses a technical medium to transmit across space and time. Therefore, it is different from face-to-face communication as it includes writings such as books and manuscripts, print such as newspapers and journal articles, email and text message. The rights and responsibilities of using mass-mediated communication have caused ethical dilemmas, which affect society and human endeavours (Mooij, 2014). These ethical concerns include the publication of sexual content, manipulation of news, violation of privacy and encouragement of stereotypes. People may use email to send sexual content to others or publish pornographic magazines. Corporations and governments may manipulate new to fit their organizational or political needs. Various sources seeking to benefit from peoples' downfall may target famous persons experiencing personal issues such as bankruptcy to expose their privacy. Biased foundations may publish content in journal articles that promote stereotyping, and thus encourage unacceptable behaviours, and affect how others perceive themselves.
How do mass media theorists answer the question of how media shape popular culture?
Popular culture involves cultural products that majority of society members consume, and thus is more inclusive and designed to appeal groups. They include music, art, literature, film and fashion. Others are such as dance, language trends and different types of foods. According to mass media theorists, media shapes popular culture by providing means for information passage such as the internet, newspapers, radio, film, television, film and magazines (Burgess, 2015). For instance, television helps in the popularity of artists and their creations, which are namely movies, music and video games. Therefore, these platforms facilitate the spread of cultural products, a factor that is also dependent on people's social position. Theorists also believe that social media platforms such as YouTube, Twitter and Facebook are forums with the ability to redefine popular culture through influencers. As a result, they conclude that popular culture is trendy, contemporary and changes rapidly since it addresses not only society's values and concerns, but also current and evolving trends.
Delegate your assignment to our experts and they will do the rest.
References
Burgees, J. (2015). Geography, the Media and Popular Culture . Routledge.
Mooij, M. K. (2014). Human and mediated communication around the world: A comprehensive review and analysis . Cham: Springer.
