Online marketing is the use of digital media platforms such as websites to generate traffic, increase sales volume and expand the market share of a business. Ethical issues are problems that require solutions which are deemed as morally upright by society. Ethical issues in marketing arise as a result of interactions between online market participants. Such cases may result from conflicting views of advertising contents, pricing mechanisms, selling, and delivery of online -purchased goods. These shortcomings of online marketing pose a threat to both sellers and buyers in the market.
Some ethical issues in online marketing might influence the way I interact online. For instance, a security concern for personal hacking information such as credit card information can be quite dangerous. Millions of dollars are lost every day from individual accounts after they expose their credit card information during online shopping. This menace has reduced my affinity to online shopping, and I seldom use my credit to make online payments. It is also worth noting that online marketing may lack transparency in terms of quality of goods, and one may end up purchasing counterfeit goods. The evolution of online marketing pyramid schemes which have turned sour for many investors is also another reason why people need to deal with online marketing cautiously.
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I do not believe convenience will override security concerns linked to online marketing. Technological advancements and digitization will always bring along some adverse effects, albeit the many benefits. The trend of security threats has grown exponentially over the years alongside the technological innovations that have transformed online marketing. This trend only means that security threats such as hacking of personal information and organizational data will continue to manifold into more complex threats in future. Cybercriminals will use technology to invent more sophisticated malware and commit more internet scams.
