Thesis: This essay research paper will seek to evaluate the use of behavioral science concepts of two different competing god food products.
Introduction
I am looking to do an evaluation of two different competing dog food brands, considering the fact that I own four rescue dogs which I would want to have the best in terms of food and nutrition.
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Selection of Dog Foods
Dog intake specifications. The specific foods types and potions which a dog needs highly depends on factors size of the dog , age, weight, and allergies
Varieties of brands in the market. It is very normal for customers to tend to like a specific brand of dog food for no apparent reason other than it is new in the market or is the only one they know.
Customer preferences. My intention is to establish what customers are looking for exactly in dog food apart from the quality of food (Duncan, 2017).
Comparisons of dog foods products
I chose brands that are completely different in terms of market age, quality and price (Duncan, 2017).
Purina dog foods. It is produced by Nestle Purina PetCare Company .
Older and cheaper brand of dog feed which has been on the market for the past 120 years.
Available in the local retail stores near our homes as well as Walmart and Target.
Wellness dog food. It is produced by the Well Pet Company , previously identified as Old Mother Hubbard.
Holistic and is only available in pet-only stores like for instance Petco or PetSmart.
Conclusion
My main intention is to establish why the so-called high-quality dog foods are not well distributed in the retailer stores like Walmart that are easily accessible (Dog Food Reviews, 2018). I am hoping that this research is going to help me establish the best dog food for my dogs as well as the company which is doing the best in terms of customer satisfaction while still making their profits.
References
Dog Food Reviews. (2018). Retrieved March 19, 2018, from https://www.dogfoodadvisor.com/
Duncan, E. (2017). Topic: Pet Food Industry. Retrieved March 19, 2018, from https://www.statista.com/topics/1369/pet-food/
