Contrast the motivation for consumption (shopping) between men and women
The motivation for consumption in men and women differs. Men purchase items out of obligation while women purchase items out of emotional attachment to the commodity. While men will simply buy an item because they need, women go beyond the need to evaluate how the item will impact on their life. They look at aspects that include whether other people will like it, the stories that the item will generate, and what the item generally adds into their lives. Therefore, women own an item that they buy and are proud of while men go for things that they want to fulfil their immediate needs. For example, a man will buy a raincoat because he want to protect himself from rain while a woman will buy a raincoat not necessarily for protecting themselves but also to appear stylish and presentable. Women thus go beyond need when purchasing items.
Future trend of women’s involvement in marketing and executive level careers
Given the level of understanding of items and services, most women in future will be involved in marketing and executive level careers. They are more creative than men when it comes to packaging items for sale. Notably, they give a story behind an item and service that attracts more customers to buy the items or service. As Fabio Viviani notes, the best services in the hotel industry are provided by women.
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Middle school girls home business in the near future? Will it flourish or fade away
As for middle school girls, their home business will continue growing due to packaging of the items sold to consumers. The business will grow to become more than a home business in future. The girls, just as is being explained by Viviani, provide a story behind their products that helps endear clients to their commodities.
References
Youtube (2013). Marketing to Women vs. Men, https://www.youtube.com/watch?v=eAxg9ZRU-o8
