Gender inequality in the media comes in many forms, but the recent examples I have observed is movie having more male lead and supporting characters and men dominating in major news segments while women are left with more feminine ones such as cooking shows and fashion segments. Such levels of inequality exist because of several reasons. For instance, from a functionalist's perspective, gender inequalities exist as an efficient and appropriate way to create a division of labor in the society, whereby one gender takes care of certain acts while at the same time, the other is left with complementary roles to promote solidarity and stability (Arruzza, 2016). However, such a view in modern society is harmful to the vital steps that have been taken towards gender equality. This is because it brings back the element of gender-rigid roles, where the one gender, male, was viewed as superior to the other. Such a view could also bring back stereotypical thinking, which views the place of a woman is at home cooking or taking care of the family while the man goes out to work to provide for the family.
A strong woman, in my view, is one who is not afraid to stand up for what they believe in, particularly in the event of gender inequality. She is a person who respectfully airs her opinions without interfering with what others have to say. However, strong women are not always feminists; though, at times, the two are closely associated. When a woman confidently airs her opinions, she is termed as loud, obnoxious, and unapproachable, particularly from those who disagree with her. Such terms are stereotypical and may discourage other young girls from rising against injustice. Most of them usually witness the hardships that strong, confident women face in pursuits of justice and gender equality and are afraid of going through the same problems.
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Reference
Arruzza, C. (2016). Functionalist, Determinist, Reductionist: Social Reproduction Feminism and Its Critics. Science & Society , 80 (1), 9-30.