In the market world full of stiff competition, advertising has been the critical method used by many producers to ensure that they boost their sales by higher margins. The main aim of such form of advertising is to enable the producer to reach his targeted customer. In this paper, we shall discuss more on; first, how might product placement influence children's attraction to a toy? Second, how might packaging or color attract or repel children of either gender? Third, we shall conclude by looking at how do adults who accompany children in the store guide children towards or away from certain toys.
Product placement is a practice where the manufactures of goods tend to gain exposure of their products through paying for them to be highlighted in newspapers, magazines, ads or even through television. However, product placement has a significant influence on a child’s attraction to a toy. Children experience advertisements in various forms, and in a similar way advertising works for children in that the more a child sees in an ad, the more the toys a child might demand ( Auty & Lewis, 2004) .
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Similarly, the way toys are packed, and their color might have both positive and negative impacts on children of either gender. Color psychology at times influences observations which are not visible. Colours tend to trigger different emotions regarding on sexuality, and that is why most manufacturers use this as a method of capturing the customer's attention ( Deliya & Parmar, 2012) . Considering gender toys are packed in different shapes and colors to attract the attention of a child. Females are mostly known to be drawn to very bright colors example pink, and males are more attracted to dull colors and the design of the packaging. This case implies that the way goods are packed and their color might either cause a child to love or hate them.
Finally, it is known that children are quickly swept away by tiny things like how a toy is advertised, and at times adults have to ensure that children do not get carried away. At times not all toys are suitable for children, and since adults are rational, they can distinguish this fact. As a result of child development, most adults tend to direct the mind of a child into loving toys which have a less negative impact on their minds. Adults tend to desist from toys like guns, and they might opt to get their children toys like building blocks which helps to build the child's mental capacity.
References
Auty, S., & Lewis, C. (2004). Exploring children's choice: The reminder effect of product placement. Psychology & Marketing , 21 (9), 697-713.
Deliya, M. M. M., & Parmar, M. B. J. (2012). Role of Packaging on Consumer Buying Behavior in Patan District. Global Journal of Management and Business Research , 12 (10).
