Harley-Davidson is a motorcycle manufacturing company in the United States that has some major markets in Europe, Canada, Asia Pacific as well as in Latin America. The company was created by Davidson brothers in Milwaukee. The company boasts as the largest motorcycle enthusiast club all around the world. Established in 1903, with more than 1,200 chapters as well as membership of more than 660,000 all over the world, members reside in fifteen different countries and form part of the rallies of a wide array of various other sporting activities all over the world. The management, staff regulatory, leadership, and dealership of Harley-Davidson participant in these events and keep manatinace of close connections with end users assisting with the forging of relationship. The company strives and maintains a strong connection between satisfied customers who have the possibility of becoming loyal and generating lifetime revenues.
Part I: Global Economy & Factors Affecting H-D
Harley-Davidson management practiced the need to achieve motivation through a theory with the need to do things better in solving issues, especially the willingness to change the structure of the company as well as the companies plans, brands and the marketing in generating and sustaining its product offerings.
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With the help of motivating factors, the company leaders sought out change through advertising and growth by working with the objective of eliminating internally managed structures by emphasizing the on the consumer and paying attention to details. It is, however, important to consider the fact that the organization depends on distributors and dealers to conducts sales successfully in making distributions and purchases and.
H-D's competition strategy involved consumer responses is based on the efforts which the company can make in implementing changes. The most appropriate technique in the company involves understanding the market stimuli on the four Ps including place, promotion, production and price. For a successful competition , H-D will be expected to conduct research and obtain details about the powerful influences of buyers.
From an alternative angle, however, the company could consider focusing on their brand loyalty. The company has old consumers who can handle marketing and because the company was the first to be famous in the industry, they are at a chance of influencing their consumers. An important emphasis should also be placed on quality of production that can compete against companies such as Arctic Cat.
H-D uses social median subtly. The organization has a lot of fans all over the world in their social media sites. The Internet has given the company a chance to reach a lot of people in a wide market population. The Internet Business Models for the company is based on an add-on model which attract the consumer in a way which gives clients the chance of being loyal to the organization without having feelings of pinches in terms of price. The Competitive Strategies for the organization follows helps with attracting clients. H-D gives out reading materials such as jackets and caps in promoting their consumers. The Leverage E-Business Capabilities focuses on winning the market. The company uses an increased speed of action on the e-business with the objective of enhancing performance. This type of strategy allows the company to grow through innovation and acquisition.
Part II: Corporate Leadership
The mission statement of H-D company is to be able to meet its objectives for motorcycling through offering the general public increased brand products as well as services of motorcycles in a specific area. The company has more than 100 years in the market with a value of $5.3 billion. The company focuses on providing their loyal consumers with a good base form its marketing strategy skills. In addition H-D inc, believes in the success of balancing the welfare of the stakeholder through empowering employees to focus on values of their items. Historically, H-D has remained connected to their customers by creating a need to help the community. In addition, H-D has made a commitment towards recruiting staff members who are qualified in every type of job within the great consideration of diversity. The company realized the need to build enthusiasm of its customers by creating several bikes to work in emergency services and also to organize for tripes and also create opportunities to meet its customers
H-D company has an exclusive culture which most companies do not. The culture of the company has constantly been changing over the years and it is in a position to adjust easily depending on business trends. The notable success of the company arises from its recorded cultural history. The company treats their clients as family and have implemented adorable lifestyles. The company shows great respect for their consumers and it is because of this that the organization keeps its foot a float. A sustainable solution for H-D requires different methods of thinking of accessible processes and systems. The leaders of the company are in a position to deal with challenges and offer a solution in different fields of specialization. Normally problems in the company are solved based on an entirely different process, for instance, innovation ways far greater than other trade-offs. The company has implemented great communication strategies that focus on influencing other people. H-D leaders show great commitment and collaboration among themselves. This kind of communication is a great way for staff members to feel their involvement in the business.
In terms of ethics, the company is expected to consider greatly on its sales. The company also shows a great deal of value in terms of connecting their customers with their products. They are often in a position to deliver products of great quality with prices that are satisfying for their clients. Notably, the company is driven by loyalty and trust from their customers and this along increases in sales. The employees who deal with sales have proper training in terms of the methods of associating with the consumers and also in terms of delivering the products. Such important ethical practices help the company in expanding their businesses on a global scale. It is important to note that H-D has remained committed in terms of sustenance of core principles through various avenues. The organization has specific codes of conduct implemented in the company with the aim of applying it across various directors and employees through a detailed process and advice for dealing with issues such as conflict of interests are also increasingly debated.
Part III: Strategic Plan Summary
Due to its history in terms of dealing with clients, H-D is considered by most as one of the most successful organizations in the industry. However, the company is without challenges. The organization has managed to display a good picture through its involvement and commitment with the development of the community as well as various charity events. Due to its public statues, the company has scored a double-digit development for many years. It has additionally managed to change itself from an owned small business to a publicly strong organization which focuses on quality and image of the lifestyle
In considering their stability in terms of market share, the company should consider dosing some of its approaches from a different angle. In applying the ERP system as support to supply chain management, the organization should have conducted research based on the issues that involve mechanistic manufacturing with the objective of assisting the ERP system in a competitive environment. Apparently, there was not enough analysis done on this subject. However, after they realized that their control in terms of purchasing and obtaining the material was not in their way, it would have been important for them to create and complete an action plan based on the supplies of the organization.
The board for H-D company has always shown a good and cooperative association with the clients. So far, the company has managed to implement several practices but there still are specific legislation which the company must consider such as adopting a more broad committee charter, expanding corporate-wide code of business conduct as well as the governance policy for the organization. It is additionally important for the company to expand its management and establish stronger connections with the customers.
The company can implement different strategies that will help with improvement of competitiveness in the market. It is important for any organization to reinforce alliance in its engagement in terms of considering the channels of distribution. Such methods include: establishing country-based teams which mainly focus on creating wise cultural choices for the organization. Moreover, the company can consider partaking in global trade and investing their persistence and time in successfully operating in markets. Such steps will work effectively in increasing sales and also in extending international markets. Moreover, establishing attractive benefits begins with reduced interest rates. The company can focus on implementing frame arrangements with financial foundations. This strategy will be useful in supporting different activities within the organization.
The risks, which the company often faces, recur and are mostly based on the demand for heavy-duty motors. Consumers tend to request for motorcycles that are heavy duty and they ignore other important qualities. As a result of this fault , the company faces the risks of declined sales such as the case which was experienced in the year 2009. Several risks additionally stem from investment through stocks. The organization has made a determination on prices for investment for value decision making in terms of investment.
Part IV: Self-Reflection Summary
I have learnt a lot of lessons from this study especially in terms of competition and challenges in the company. For companies to effectively compete in the market, and to produce a quality result, they must establish proper competition strategies. The products for H-D company took a long time to establish and its brand thrive in a very competitive market. The lesson leant here is that companies must maintain patience in order to achieve their own objectives. At the same time, tarnishing the organization calls for a short period. It is additionally clear that some businesses require more attention not only in terms of increasing their financial efforts but also in the way they deal with their consumers.
A business that has high quality products are supposed to establish a well though cooperation between themselves and their consumers. Such connections help in boosting the purchase of products and services for the company. The success of H-D can additionally largely be attributed to their marketing strategies. At the same time companies are expected to consider the culture of their area targeted for expansion. In considering this the recent demographics for companies should be used in guiding specific segments of the market. I also learnt that companies should depend on the financial capacity and the capability of the organization's independent distributors and deals in developing and also implementing retail sales and plans which are effective and also in creating demand for products and services which are important for the company.
While undertaking this research, I noticed a lot of thing such as the need for crucial components of businesses such as business preparation. When managers conduct their businesses inappropriately without considering the future, they often fail. It is appropriate for any company to confront competition creatively and constructively but not with techniques that are divisive, non-constructive, and damaging to the organization and the consumer. It is my hope to run a successful business not only in my own country but with consideration of a global context. Expanding markets and joining ventures helps companies to demonstrate continued quality establishment in the way of life and helps with the effective implementation of change. It is my desire to establish my own organization and have the ability to conceptualize and perverse through business challenges and make a profit through my own investments.
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