In the U.S, 1.2 million people have an HIV infection with 15% of Americans reporting unawareness of their status (Edmonds et al., 2015). Disproportionately, Latinos and African Americans are affected by this communicable diseases that has gained dominance over the human deficiency virus from 1959. Furthermore, the most affected populations range from the ages of 13 to 24 with reports focusing on 21- to 24 year olds as reporting the most new infections (Jaspal & Nerlich, 2016). As a prevalent disease that lacks a cure, many people have attached a stigma related to its spread and it prompted the basis of developing contraceptive such as increased condom use as a preventable measure. However, few social media outlets, public service announcements, and blogs channel their information sharing to the prevention, management, and awareness on HIV. Therefore, my health promotion project shall focus on raising awareness through social media on the prevention, spread, and management of HIV infection amongst young adults aged 13 to 24 through You Tube ‘vlogging’.
I choose blogging through posting videos on You tube as I air my daily interactions because my demographic includes young adults that range from 13 to 24 who are at risk of most infections while being the most active on social media. I shall upload fun videos to my channel that already has over 300,000 subscribers to educate young people on the dangers of engaging in unprotected sex and sexual acts with disregard for health precautions. I shall do a segmented documentation that makes different messages from different race groups such as the African Americans, Latina, and members of the LGBTQ community that are most prone to new infection according to previous studies (Edmonds et al, 2015)
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I shall need a photographer, researched and cited notes on the prevalence, spread, and prevention measures to HIV. I shall also use social media links to You Tube such as Facebook, Instagram, Pinterest, and Twitters so that I can get the largest audience possible for my information spread. I shall also reach out to people that host HIV talks through You Tube so as to have a detailed path to the trajectory of my project’s impact. First I will start by interviewing random people on the street on what they know about HIV. Then based on their responses, ask them about their steps toward preventing infections and if they know about any healthcare institution that offers counselling services on HIV. I shall then edit and post the interviews on my You Tube channel and ask people to comment on some of the knowledge that they have on the communicable disease and ask them to detail their prevention strategies.
The next step is to detail the factual data on HIV based on up to date scientific peer reviewed journals that are evidenced based. By offering links to such academic websites, my viewers will be able to further clarify some details that back up my revelations. To appeal to my audience I shall use the aspect of comedy to design visuals that represent the mythical assumptions placed about HIV and offer a counter argument that states the facts. Such assumptions include the reality of undetectable positive individuals lacking the incidence of transmitting infections to negative sexual partners ( Jesmin, Chaudhuri & Abdullah, 2013). I shall also involve medical practitioners in commenting about what assumptions are held by young people who lack the necessary information when engaging in sexual intercourse.
Furthermore, my project aims at breaking down the stigma surrounding HIV such as not being able to live a healthy and satisfying life after the diagnosis. In particular, the example of a prominent African American basketball player. Magic Johnson, in the project encourages people to identify the possibilities of living positively positive (Young et al., 2014).
References
Edmonds, A., Moore, E., Valdez, A., & Tomlinson, C. (2015). Social work and the HIV care continuum: Assisting HIV patients diagnosed in an emergency department. Social Work, 60(3), 238.
Jaspal, R., & Nerlich, B. (2016). A ‘morning-after’ pill for HIV? Social representations of post-exposure prophylaxis for HIV in the British print media. Health, Risk & Society , 18(5/6), 225–246
Jesmin, S. S., Chaudhuri, S., & Abdullah, S. (2013). Educating Women for HIV Prevention: Does exposure to mass media make them more knowledgeable? Health Care for Women International , 34(3/4), 303–331.
Young, S. D., Holloway, I., Jaganath, D., Rice, E., Westmoreland, D., & Coates, T. (2014). Project HOPE: Online social network changes in an HIV prevention randomized controlled trial for African American and Latino men who have sex with Men. American Journal of Public Health , 104(9), 1707–1712
