For any small upcoming business, customer service is a great asset for development. Currently, the economy is made up of service companies that compete against each other. What differs in these enterprises is not only the service they provide but how good or bad their service is? Consumers will subconsciously assess the business before considering their services (Zeithaml et al., 2017). Among the service companies that make the greatest part of the economy is a delivery service. Here all elements that are geared towards making the delivery services, not just good but excellent.
Homeboys are delivery businesses which are still in its prime. It’s a service company offering physical products to its consumers. It has a very critical as well as an excellent business idea in providing delivery for restaurants to places where they cannot reach. Like any other business, they ought to look at their service perspective to formulate their value proposition.
Delegate your assignment to our experts and they will do the rest.
The kind of service provided by Homeboys fits all the description of what a service entails. It is intangible and produced and consumed simultaneously. In the process of getting calls and delivering the foods, the service is being produced and consumed as the client receives his order meal. This way the consumer is involved meaning without the consumer the service would not have taken place. From all the components of a service, the service company like that of Homeboys will have a different leadership and management than that of the manufacturing company. Homeboys so far have a workable management with a good plan running.
The service provided by homeboys has both tangible and intangible elements. For instance, the tangible elements are the food they deliver from the restaurants. The food has to be quality and according to standards. So far they have a vehicle which has been described as a late model and inconspicuous used car. The car will have a particular type of appeal to the client that will either promote or scare them away. Nonetheless, there is a good reason why they chose such a model to the car. Since it delivers to very rough areas of the country the model and the appearance of the car might not have a significant impact on the client’s perspective of the business. The intangible aspects of their business entail the staff and their friendliness and courtesy when dealing with clients. The effectiveness of homeboys will depend on the all these intangible and tangible aspects. In the case of physical elements such as the vehicles used in delivery, homeboys can be said to be on the right track to success. However, they still need a maintenance program that will deal with the vehicle appearance for the sake of earning the trust of customers. However, it’s hard to measure the intangible aspects of the business.
For homeboys to keep up with client needs, one thing is certain they have to deliver excellent service consistently. Excellent service will start with time management (Mullins, & Walker, 2013); this entails the time customers will take before someone answers their call and the time it will take for them to deliver products. In this case Homeboys still, has a lot of work to do in the event of deliveries since they only have two vehicles which imply that delivery might be a bit slow at times.
The secret to success in Service Company lies in people, leadership, culture and processes. Having great people will mean that the business will deliver great service and clients will be satisfied. A great process will ensure that that the service standards are at par with client’s perception. Good leadership and culture, on the other hand, will make sure that everything runs smoothly. So far the service standard of homeboys is still average considering its future business.
References
Mullins, J. W., & Walker, O. C. (2013). Marketing management: A strategic decision-making approach . New York: McGraw-Hill.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2017). Services Marketing: Integrating customer focus across the firm .
