Brief History of the Company
Wegmans Food Market Inc. is a food chain that was founded by Walter and John Wegman in 1916 and operate 79 stores in six different states such as Massachusetts, Virginia, New York, New Jersey, Maryland, and Pennsylvania (Wegmans, 2017). The company offers services such as food, make-ups, and related decorations of 50000-70000 products in the leading stores, compared to an average of 40000 products. Also, the company also provides cookware, glassware, and accessories. Besides, the company runs a full online portal service that offers recipes and meal ideas, cooking techniques, event organizing, and gift ordering services (Wegmans, 2017). Wegmansis headquartered in Rochester, New York, the United States. The objective of the company is to focus on the significant expansion of its store network with the organic offering in response to the recent trends and sales growth figures. Moreover, according to the 2016 Annual Report, the company believes in the quality standards that differentiate their stores from other supermarkets (Wegmans, 2017). This assists them to attract and maintain a broad base of loyal customers.
Evidence that the company has positively impacted the great Rochester Community
Looking at the positive contribution the Rochester Community, Wegmans Food Market Inc. has offered a wide-ranging grocery shopping experience to the Rochester community. The company is recognized for providing a fervent and well-informed service staff, and unique grocery shopping experience. For instance, according to the 2016 Annual Report, the company is running a full online service that allows the customers with recipes and other ideas in cooking and planning information. This technology alone has significantly affected the entire community in the sense that the knowledge in even organizing and cooking is essential making a proper diet. In this case, the company has improved the diet of the entire population. Consequently, the company acknowledges that healthy eating is a necessary foundation for optimum health and well-being (2016 Annual Report). In this case, the company provides good eating educations that empower and inspire the stakeholders and the customers to achieve better healthy food choices that maximize the health in the entire Rochester community.
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Separately, another way that the company has positively improved the whole Rochester Community is through the provision of Shoppers Club program that is described by Anthony (2013) as an incentive innovation, which provides the customers to gain access to the periodic in-store sales promotion together with direct mail coupons. Additionally, meeting the client's needs has been their major priority and, therefore, Wegmans Food Market Inc. has come up with iPhone app that is used for the on the go shopping list creation and recipe information. This development has reduced the cost of purchase. The promotions, on the other hand, have positively influenced the society on issues such as free shopping, free nutrition advice and scholarship for various students.
Finally, following the following the testimony provided by the Danny Wegman, the company has created a scholarship learning connection with a holistic support to the youth who are in grade six (Wegman, 2002). In this case, the services that the company will provide to the young people throughout high school graduation will include guidance in school, home, and workplace. The president of the company also estimated that over 1,000 students are currently participating in the Work Scholarship Connection (Wegman, 2002). Therefore, after the graduation, they will be employed. Additionally, the student who is involved in this program is also participating in community services such as keeping the environment of Rochester community clean.
References
2016 Annual Report. Wegmans Food Inc. Available from https://sccefile.scc.virginia.gov/F1522905/AnnualReport
Anthony, B. (2013). An IMC Campaign for Wegmans. Graduate to organic. Available from https://anthonyjburke.files.wordpress.com/2012/04/wegmans-imc-plansbook.pdf
Wegmans (2017). Company Overview and History. Available from https://www.wegmans.com/about-us/company-overview.html
Wegman, W. (2002). Implementation of the Workforce Investment Act: Promising Practices in Workforce Development. Committee on Education and the Workforce. Available from http://archives.republicans.edlabor.house.gov/archive/hearings/107th/21st/wia91202/wegman.htm
