It is true that we have become a nation that places a lower priority on teaching and socializing our children on how to thrive socially, intellectually, and even spiritually than on training them to consume. This is due to the fact that the current world has left children at the mercy of advertisers and marketers. The latter individuals have succeeded in creating a billion dollar economy for themselves owing to the intensive advertising gimmicks they use to lure children to their products. Part of the greatest tool currently being used is the incorporation of popular cartoon characters endorsing their products. All the way from junk foods, toys, bags, lunch boxes, family cars along with other accessories. Besides, product placement is being utilized in video games and television programs. Also, this new age of technology has hooked children to cell phones, which the marketers now use in marketing their products to the young individuals.
Children are unsuspectingly being used as a pon in a game of chess. Initially, in the 1970s, there was heightened concern to an extent of proposing the idea of deregulation being enforced; whereby advertisements targeting children were no longer to be used. This, however, failed and since then the marketing industry targeting children has grown from $4 billion to $40 billion. The greatest concern is based on the idea that such children will end up becoming attached to the technology in place, to an extent that they will never learn how to be sociable and interactive. Besides, hours of weaning children on television affects their concentration in class at later stages of their lives.
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There are many ways that the above mentioned concerns can be resolved. Part of the solution to the above problem begins with the parents. It is a high time that they learn on the best practices to adopt in order to control their children. The latter individuals have to be educated from an early age on the hazardous effects of consuming certain commodities and being involved with specific gadgets. Besides, the parents do not necessarily have to purchase everything that their children ask them to. The government is also tasked with the responsibility of establishing regulations to control marketing ingenuities. There should be strict laws that need to be adhered to in order to protect children from marketers. Advertising content has to be reviewed before being released to ensure that whatever is being advertised is genuine. This will ensure that a less commercial childhood experience is achieved for the good of all individuals.
