In the current field of business, the market has grown to become rapidly changing and immense competition due to the expansion of globalization and the numerous business units in the market. As a consequence, businesses are adopting information systems to be more efficient and attain competitive advantage (Love, 2013). Thus, businesses such as Amazon.com use this technology as a tool for aiding their employees in having a better knowledge of the rapidly changing and maximized wants and needs of their clients. During their inception, Amazon’s strategy was to provide customer satisfaction and the delivery of educational and exciting shopping experience for all the book lovers across the world through their website. Subsequently, Amazon web service has become an international channel for retailers to market their commodities through a reliable, robust, and scalable web service. This is through the adoption of the information system which helps to address multiple challenges relevant to Ammazon.com strategy by organizing and analyzing the client’s information
Notably, Amazon.com aims at attaining core competence by designing and implementing a unique process for gathering personal information about clients and their buying behavior. In that, management information systems have helped Amazon.com system to integrate an efficient and effective method of enhancing synergy through the interactions of customers and information system (Cohen, n.d.). The organization uses the internet to foster its strategy and to providing their clients with the accessibility of making selection of many books from the comfort of their homes. The personalized shopping experience is enhanced by the design of the business model which is driven by technological innovations. Among its many technological advancements entails the development of a sophisticated technology that collects the information of its customers across the world as well as depicting the Amazon Purchase trend. This features provides the organization with the client’s data such as the kind of books that a specific group is reading hence helping the company to serve the clients effectively. Therefore, Amazon encompasses the aspect of the information system which is entirely decentralized and distributed thus promoting their strategy of customer satisfaction by providing them with quality commodities and services through the use of information system.
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References
Cohen, J. F. (n.d.). Explaining Information Systems Strategic Planning (ISSP) Behavior. Business Strategies for Information Technology Management . doi:10.4018/9781931777452.ch016.
Love, C. (2013, March 31). 1 - What is an Information System? Retrieved from https://www.youtube.com/watch?v=Qujsd4vkqFI&feature=youtu.be
