The missions and visions of a company are one of the most important elements consider when starting a business. The missions and visions of a business are used to representing what the company is at the currently, and what the business wants to be in the future. Missions and visions also show the elements that that a business value. Coming up with a good mission may sometimes prove to be challenging, below are some of the elements that make up good missions and visions. First, missions should be short, so as to increase the simplicity and clearness. Further, short missions tend to be more memorable ( Mirvis Googins, & Kinnicutt, 2010) . Positive language should also be used when coming up with the mission. Finally, the missions and visions should be realistic. Realistic missions and visions prevent customers from having unrealistic expectation which might destroy the reputation of businesses if not fulfilled.
The missions and visions of a company are related to the strategies of a company. In fact, these two elements come before the strategies of a company. Missions helps companies in defining the short and long terms goals of companies ( Shimasaki, 2014) . Therefore companies use the missions and visions of companies to come up with goals which are then uses to create the strategies of companies.
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There is a very big difference between profit and non-profit organizations. On the one hand, the main goal of a non-profit organization is to benefit the society around it, profit organizations on the other, aim at generating wealth for itself and the employees. Due to this large difference, the missions of this two companies are usually very different ( Mirvis Googins, & Kinnicutt, 2010) .The mission’s non-profit organization revolve around on the well-being of the community while those of profit organizations revolve around their own well-being.
I’m currently working for Herzing University. The vision of the educational institution is to have a lifelong partnership with its students, employers, and community. As for the mission, the university states that it aims at providing high quality educational to the students, that will enable them to be marketable to the employers. The school has also stated that it hopes to provide an education that will help the students grow intellectually and shape their personalities.
I find the vision of this educational institution very effective. The mission and vision of the company are very clear; to provide a good education to the students. The school has also used a positive language ( Mirvis Googins, & Kinnicutt, 2010) . For instance, the school states that after the students go through the school they will be marketable to the employees. Finally, the vision and mission of the school are very realistic and possible to achieve.
References
Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics , 39 (4), 316.
Shimasaki, C. (2014). Company Growth Stages and the Value of Corporate Culture. In Biotechnology Entrepreneurship (pp. 389-400).
