Savage X Fenty (SXF) is currently using TIKTOK and Instagram as its social media platforms to interact with loyal and potential customers. TIKTOK and Instagram are suitable for the company because it is still young in the fashion and digital industries. Further, these platforms allow the company to take photos and videos and upload different products, and this exposes its product to many followers. Considering the number of people using the platform such as Instagram, it could mean that the company has found an excellent means of reaching out to its customers.
However, Facebook can be an excellent platform for this company. According to a research study by Kawaf & Istanbulluoglu, (2019) , over 75% of social media users have Facebook accounts. Meaning, SXF can expose itself to the world by using this platform. There are numerous advantages SXF will gain from using Facebook as a social media platform for doing its business. First, Facebook will allow the company to take videos and photos of its products and upload them to potential customers.
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Further, Facebook has many users all over the world. As a company that uses an exclusive online platform for sales and marketing, Facebook is likely to give the company more extensive coverage of potential customers. In such a case, the company’s sales can increase. Besides, Facebook will also provide the company with the opportunity to create a platform where it can get immediate feedback from the clients. The company can form a forum for discussion with the clients.
The disadvantage the company is likely to experience is security issues, which can involve stealing data by people with the wrong intentions. Further, they may need to hire social media managers to manage the platform due to the increased number of potential clients. Furthermore, the use of social media may mean that the company's critical data are at risk because of Cybersecurity issues.
Reference
Kawaf, F., & Istanbulluoglu, D. (2019). Online fashion shopping paradox: The role of customer reviews and Facebook marketing. Journal of Retailing and Consumer Services , 48 , 144-153.
