How social media and mobile communication technology are altering the media environment?

Prompt 1: 

Social media in the new world order is the usual way of life. Social media has dramatically affected the media environment, as highlighted by McLuhan. Social media has dramatically impacted the manner of business management and operation. For example, social media has made it possible for people to have meetings online and share reports and strategies to increase business performance. Also, social media has changed the society’s finance and banking sector. It is expected that people will be able to pay bills and other financial transactions using social media platforms. As McLuhan acknowledges, universal healthcare is prominent to human existence (Griffin, Ledbetter & Sparks, 2019). Social media has dramatically changed the social healthcare system through the introduction of such factors as virtual doctors and physicians. The significant effect of social media has also impacted massively on the governance environment. For instance, social media has effectively replaced the mandatory town hall meetings, which are pertinent to the governance strategies (Griffin, Ledbetter & Sparks, 2019). Therefore, social media is correctly discussed by McLuhan, has a way of affecting the media environment and the society at large. 

Prompt 2: 

The new media environment has seen the disappearance of several media and communication technologies. The enhanced communication technology has seen the end of many old media strategies that have since faded. For example, as McLuhan states, the prominence of print media has been watered down (Griffin, Ledbetter & Sparks, 2019). For example, the news pamphlets that were the core source of breaking news have lost its relevance owing to the new world order of social media and smart-phones, whereby people get the latest news in real-time. The film, which was televised as a means of discharging information, had undergone a massive transformation. For instance, the period in which films were channeled using the vinyl technology has dramatically shifted to the modern era of live streaming, and even audience giving their review instantly (Griffin, Ledbetter & Sparks, 2019). The new media technology has seen the fading off of several old media technologies. 

References 

Griffin, E. M., Ledbetter, A., & Sparks, G. (2019).    A first look at communication theory . McGraw-hill.