Google, Amazon.com, and Blu-Ray are common by having a good brand name in the market with high efficient employees than other firms in their respective industry. Google intermediate other companies business strategies without requiring exclusivity, and joins with them to offer net value. Multisided platform impacts on customers by bringing them together and helps minimize search costs before transacting and shared costs incurred during transactions. Multisided platform impacts supply chain by speeding up disruptive and important technologies.
Strategy for Google
Bargaining power of suppliers
Google stands at a stronger position by having a large number of suppliers in every sector. Google dominates locally, with different suppliers in different sectors. The supplier’s bargaining power is less because of the low level of competition in place, but the company still looks forward to future where a large variety of search engines has potential to strike Google’s customer base.
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Threats of new market entrants
The threat of new entrants in influencing the operations of Google is moderate. The cost of product development is high, challenging start-up ventures in sustaining their long-term operations because Google has a more developed brand (Smithson, 2018) . The moderate threat of new entrants is contributed by the high cost of developing a brand, moderate costs of doing business, and unrestrictive regulatory needs.
Threat of substitutes
The threat of substitutes for Google’s search is relatively low because it ends up being the most time efficient and convenient mean of providing the needed information. The threat to Google's other services and products are moderate, although the substituted do not provide the same level of speed, functionality, and user convenience.
Competitive rivalry in existing firms
Google has a variety of competitors such as Bing, Yahoo, and Apple, and a diverse set of competitors because of the diversity of its products. Google embraces the use of string brand identity and strong impression to make it more competitive. The search engines used by Google are of multiple uses used together with tools such as eBay’s searching tool in Google.
Bargaining power of buyers
Buyers have weaker bargaining power in influencing Google's business. Every Google's buyer contributed less to the revenues of the company and exerts minimum pressure Individual buyers influence the company minimally as a result of increasing demand of Google’s products as well as those of competitors (Smithson, 2018) .
Reference
Smithson, N. (2018). Google: Five Forces Analysis (Porter's Model) - Padmore Institute. Retrieved from http://panmore.com/google-five-forces-analysis-porters-model
