Question 1
There are several ways in which business can connect with their customers and build lasting relationships that will ensure customer loyalty to the brand. The sports channel can use social media to ask for the opinions of the audience on the service being offered. Through social media, the company will also be able to sell their brand and reach millions of individuals who would later be subscribers to the channel. Since the business is new, sharing of knowledge through the blogs and other social media sites will help the channel connect with larger audiences like the betting companies thus increasing their potential clientele.
Question 2
Social media customer service is one of the latest resources that businesses are using to grow their brands. The sports channel intends to open a blog. Just like any social media platform, the blog will solve consumer queries, market the service and advertise on any improvements that the company intends to make. The easy and regular updates on the blog site will keep the brand in news. The comment section, on the other hand, will provide instant feedback about the service, which when handled properly will turn negatives into positives thus developing the brand. Social media sites, therefore, bring the company closer to the consumers, thus enhancing customer support.
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Question 3
Company owners know that in order to increase sales, they should know their target markets and find ways to engage and establish relationships with customers. The sports channel can use social media to increase sales by posting information that piques the interests of those interested in betting. They should strive to keep their page active, and the use of blogs can help increase sales. By posting the right content, the consumers will be confident about the brand, thus increasing sales. The use of social media will also help the company reach out to more consumers, find out how the brand is perceived and also find a way of positioning the brand among the existing consumers.
Question 4
Social media can be used to reduce the advertising and marketing expenses among other costs. Finding new subscribers for the sports channel, customer service and marketing can be expensive, but through the use of social media, the company will be able to cut back on these expenses while getting more subscribers. This is because, with the changing technology, most customers spend more time online, than with televisions and newspapers.
