Samsung home appliances link: https://www.samsung.com/us/home-appliances/
The emergence of internet technology has enabled digital media marketing, positively influencing effective brand promotion for a robust online presence. According to Iblasi et al. (2016), digital media increases the market's scope by a considerable fraction as it increases customer accessibility. For instance, Samsung electrical home appliances store has used social media to advertise their products. According to the ITU, 53.6% of the world's population use the internet (Martin, 2019) . As a result of internet penetration, the Samsung home appliance brand policymakers can access more customers online and have a competitive advantage over other brands in the same market. Moreover, online media marketing enables the brand to gain awareness in the market cost-effectively. Digital media also allow the Samsung brand marketers to interact with customers directly, fostering customer loyalty in the brand and increasing product sales. Brand policymakers have an unparalleled opportunity to utilize the digital media channel for brand promotion to gain global competitiveness.
Improving a brands’ online presence is a complex task that requires proven techniques and market research. Changes in technology lead to dynamic online marketing trends necessitating careful market analysis. Feasible strategies for strengthening the online presence include advancing online marketing for mobile users, posting timely brand reviews, maintaining a content marketing plan (eTraffic, 2016) . Considering the Samsung electrical home appliances brand, optimizing their website for smartphone use will result in high accessibility to a broader customer scope. On the other hand, timely brand reviews and effective marketing models can foster the brand's sustenance and effective consumer-brand interaction. Hence, developing a thriving online presence is vital in ensuring its image sustainability in the market.
Delegate your assignment to our experts and they will do the rest.
Mobile marketing is a ubiquitous channel that targets the general consumer population irrespective of geographical locations and age disparity. According to the Pew Research Center (2019), 81% of Americans own a smartphone. Mobile phones are crucial and convenient in running day-to-day operations, leading to their proliferation regardless of age group, educational level, and social status. Information exchange between the mobile phone users and websites, for example, cookies, enables the websites to connect with the users' phones, making the targeted reach to a specific customer audience easier. Mobile phone pervasiveness provides brands with a broad customer audience scope and an efficient method of customer segmentation.
Most people use search engines to make a purchasing decision and purchase goods, enabling brands to filter the most popular keywords to improve their online marketing practices. The most probable keyword search for the home appliance store is “discounted electronic appliances.” The second most likely keywords are “cheap electronics” and thirdly, “best buy electronics.”
References
eTraffic. (2016, June Monday). 10 Powerful Strategies to Increase Your Web Presence . eTraffic: https://www.etraffic.co/10-powerful-ways-increase-web-presence/
Iblasi W.N, D. B.-Q. (2016, January). The Impact of Social Media as a Marketing Tool on Purchasing Decisions (Case Study on SAMSUNG for Electrical Home Appliances). International Journal of Managerial Studies and Research (IJMSR), 4 (1), 14-28.
Martin, D. (2019). Measuring digital development: Facts and figures. International Telecommunication Union, Telecommunication Development Bureau. https://www.itu.int/en/ITU-D/Statistics/Documents/facts/FactsFigures2019.pdf
Technology, P. R. (2019, June 12). Mobile Fact Sheet . Pew Research Center: Internet & Technology. https://www.pewresearch.org/internet/fact-sheet/mobile/
