Media adaptation to technology - challenges and trends

Summary of the article 

This article focuses on the impact of the economic and social rise of countries on the media organizations. With the rise in the economy and social status of countries around the world, much technological advancement is being witnessed. This technological advancement now dictates the way everything is done, particularly in the field of business for an organization to gain competitive edge over rivals in the market. Therefore, companies are forced to respond by adapting to the new technological developments as they happen. For the case of media organizations, they are responding by adapting to the new forms of presentation using electronic systems (Morozan, 2013). These new electronic systems have the advantage of increased flexibility, reservation of parts for internal users and easy updating of the software. 

Major issues 

The major issues discussed in this article include the increased media transformation that is being occasioned by the advancement in technology. The article acknowledges the wide participation by different players in the cyberspace, which has forced media organizations to alienate the traditional readers of printed papers. Media organizations are in the rush to ensure they utilize the internet adequately. The competition seen in presenting information through the internet is very stiff and if the mainstream media is not sharp and proactive, it may lose relevance to social media. 

Reason for choosing this article 

I chose this article mainly because it addresses fundamental current issues of the position of mainstream media in the wake of high rate of technological advancement. Moreover, this article touches and the existing trends that include the shift towards the use of the internet for presentation of information. 

Article's future ramifications 

The future ramifications of this article touch particular on the traditional readers who stare at possible alienation with the shift towards presentation of news through the internet. They also will have to adapt to this new trend in the future. 

References 

Morozan, C. (2013). Media Adaption to Technology-Challenges And Trends. Revista de Comunicare si Marketing , (6), 5-16.