Over recent years, social media has widely been used as a marketing tool for many enterprises (Saravanakumar & SuganthaLakshmi, 2012). It is an easy method to reach many people at once and at the same time it is cheaper compared to other methods such as billboards. Moreover, the investment must use a platform in which it has a significant online presence. Some of the employees may have a large social media influence and may thus act as a valuable tool in the process of marketing. This essay focuses on how to develop an ethical and organization policy on the use of employee’s personal social media by companies.
It is essential to consider the risks that may come with the use of personal social media and the implications it may have both on the employee and the company at large. It means that the employee’s privacy will be invaded as the company may seek to monitor their online activity. This is a measure taken by the company to avoid a negative image that the employee may depict of the company. Policies have been set up to control the social media activity of employers and employees. In most cases, the information that is shared is protected as long as it does not violate the development of a company.
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The National Labor Relations Act (NLRA) allows the employees to share some content such as their wages and benefits, complaints against the management of the institution, safety in the investment, harassment in the place of work among other actions. In doing so, the employer has no right to tamper with the social media platform of the employees as long as the claims that the workers have are valid and can be proven. The employer, however, has the right to take action against the employees who share content that may lead to defamation of the institution. This applies in the case when the employees post malicious content that is most likely to push away potential customers from the business. In this case, the employer may decide to wipe the devices of the employees clean to avoid any more incidences that adversely affect the company (Robins & Judge, 2007).
Further still, it is essential for any investment to be reputable among its clients to enhance the growth and development of it. One of the ways that it has to consider is the image that it has on social media platforms since most of the people have access to information about the organization which may either be positive or negative depending on previously uploaded data.
References
Saravanakumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life Science Journal , 9 (4), 4444-4451.
Robbins, S., & Judge, T. (2007). Organizational Behavior. Retrieved from https://shelf.brytewave.com/#/books/9780134132136/cfi/6/256!/4@0.00:0
