How to Make the Best Decision When Buying a Computer

Why decision making does not remain constant with a personal example 

Consumer decision making on the use of a specific product is not static and over time, and it changes depending on the consumers' personal attributs and characteristics or on the nature of the product itself. Consumer decision making is influenced by personal, social, psychological, and situational factors (Lamb, Hair and McDaniel, 2019). The change in the nature of the product and the available product information also influence consumer decision making. Personal characteristics like life stages impact the nature of a consumer's decision on a product. Using a personal example, I have used shoes as a product from childhood until now. However, my decision making on the shoe to buy has not been constant since childhood. As a kid, I used to prefer very fancy and colorful shoes. As I grew to be a teenager, my preference for fancy colorful foot ware diminished, and I preferred trendy shoes. As I grew to become a young adult, I was keen on shoe fashions that are compatible with my personality and had a test of specific colors that suit my personality too. Currently, in my middle ages, I prefer sober shoes, and my buying behavior is influenced by my type of employment, my income levels, and my social class. 

An individual's decision-making process differs from an institutional decision-making process when buying a simmilar product. According to Lamb, Hair and McDaniel (2019), a personal decision is based on individuals' social, psychological, situational, and personal factors. While a company's decision-making process is guided by clearly set company procurement policies. As a company purchasing manager, when buying a personal computer, my decision-making process is simply guided by factors like my preferred Brand, my budget, the portability of the computer, usability, and storage space requirements. The decision to buy is then personal and does not depend on any other parties; thus, the purchase can be spontaneous. For company buying, the decision making process is lengthy and depends on the departments use of the computers. The departments uses of the computers need to be analyzed to ensure the acquired computers are able to deliver to the departments expectations. Issues on the computers uses, the operating system used, kind of peripherals to be used, hard disk capacity and speed, the processor size, warrants and serviceability are considered. The company may have a preference for a specific brand of computers; hence the newly acquired computers need to be of the same Brand too for uniformity. The buying process is also done by biding and not spontaneous buying. A committee vets received bids and approve the most competitive bid. On approval the accounts department pays the supplier on receipt of the computers. 

The blue keans, three brands and its positioning 

Blue jeans are globally known as denim cloth pants and trousers. The Blue jeans origin dated back in the 1850s and remains to be popular fashion clothing for both men and women today. Today, there are many companies producing blue jeans with Lee, Levi, and Diesel being three of the famous global known brands. According to https://www.ranker.com , Lee is the sixth most famous blue jeans brand globally. Lee is known for fashion and trending clothing in the market. Through the internet, Lee has developed loyal customers (insiders), and those joining the insiders' group send their request through the official lee website https://www.lee.com/ and get a 15% first price discount. For every season, Lee has a variety of Blue jeans on offer for both male and female customers. Levis is the globally first ranked blue jeans brand and has been able to meet the changing customers' demand since the 1930s. The Brand is associated with originality and best quality blue jeans. Through the internet and its official website https://www.levi.com Levis offers its buyers' globally handsome discounts up to 30% off. The Diesel Brand is ranked the second blue jeans brand globally by the Ranker 2020. The diesel brand is known for its great quality, variety, and price flexibility. Through its official website, https://shop.diesel.com Diesel men, women, and children collections are available for shopping to all parts of the globe. 

Reference 

Lamb, C. W., Hair, J. F., & McDaniel, C. (2019). MKTG12 Principals of Marketing 12th edition, Cengage Learning.