Introduction
The market for hookah lounges has been increasing to a large extent from introduction of shisha and has grown a wide popularity in United State of America. Due to the growing popularity of hookah bars, the market has yet to tap into the big profit margin which exists in supplying hookah lounges. Many American have grown to embrace the smoking of shisha thus there is a need to formulate a project that will tap into the market of hookah lounge and satisfy the customers with quality hookah services for their entertainment.
The objectives and goals of this idea of establishing a hookah lounge it to establish a franchisable hookah lounge and giving the customers a unique environment away from night clubs that will be serene for the variety of customers who want shisha. The project also aims at providing a comfortable environment for the customers to feel content while acquiring services, it will also aim at providing quality shisha from Turkey to please our customers. The overall goal is to expand the market of hookah lounges and tap into the wide market.
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The key market of this hookah lounge will be people from Middle East who live in America and want to experience their culture. The university and college students also will form part of the customer base since they would love different experience away from bars and parties. The stakeholders of the hookah lounge will be young professionals who will also serve us the customers.
For the success of the project to be attained, the project deliverables are key in every way. The project deliverables in this case include most of the factors that need to be done for the success of this lounge. The interior décor has to be done to ensure that customers a unique exotic and luxurious feel of the hookah lounge. live Entertainment will be offered in terms of having live bands entertaining every night, a disk jockey playing and mixing the music as well as customer participation in karaoke and dancing. The most important deliverable of this project is having food at the lounge where the customers can order. The food aimed at being delivered will be chef prepared with a taste of Middle East culinary recipes and local recipes. The hookah lounge will also aim at conducting a market research to get better ways of improving their quality of delivery and the uniqueness of the hookah lounge from the furnishing, hookah tubes, entertainment and services provided.
Timeline chart of the Hookah Lounge.
| Task name | start | End | Budget |
| Interior Design | 01/06/18 | 01/09/18 | 3000$ |
| Entertainment | continuous | continuous | 1000$ per week |
| Food | continuous | continuous | 2000$ |
| Market research | 20/05/18 | 31/05/18 | 1500$ |
The projects overall cost is estimated to be 100 000$ which culminate from rental space, furnishing, interior décor, buying stock and the staffing services of waiting, chefs, Djs and other support staff.
The biggest challenge of the hookah lounge is obtaining a license from the states author. The state authority has a stereotype on night clubs selling drugs, money laundering and other illegal activities. Obtaining a business license is tedious. However, the managers will give clean and transparent details to the authority and even have constant checkups on activities conducted in the lounge to avoid illegal activities.
