A good story engages the audience to the point that they can relate their life events or occurrences to those depicted in the story. The audience should be able to feel the thoughts, opinions, and ideas of the storyteller (Cavarero, 2014). The main component of a good story is the plot. The plot is a recitation of facts which provide a sequential approach towards delivering the message. A story with a good plot will always consist of various elements which include the introduction or exposition, the revelation of the conflict, and the turning point which is also referred to as the climax (Ellis & Brewster, 2014). Subsequently, the plot undergoes the falling action stage where solutions are developed and finally the resolution phase.
There are other aspects of a good story depicted via the video on Steve Jobs, the article on the psychology of business, as well as Nancy Duarte's video. One of the critical aspects is the relationship with the audience rather than bragging about one's achievements or ambitions (Lambert, 2013). Additionally, a good storyteller should focus on sparking the emotions of the audience's brain which means that the listeners or readers are engaged through senses which increases the levels of attentiveness and understanding. The other technique is starting the story in the middle while providing the audience with what matters (Hoskins, 2013). The other essential element as seen in the Stamford commencement address video by Steve Jobs is the use of personal experiences. On some level, every member of the audience can relate to the life struggles even though they occur in different dimensions for each. Nonetheless, by sharing his life experiences, Steve engages the audience then proceeds to inspire them.
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References
Cavarero, A. (2014). Relating narratives: Storytelling and selfhood . Routledge.
Ellis, G., & Brewster, J. (2014). Tell It Again!: The Storytelling Handbook for Primary English Language Teachers . London: British Council.
Hoskins, J. (2013). Biographical objects: how things tell the stories of peoples' lives . Routledge.
Lambert, J. (2013). Digital storytelling: Capturing lives, creating community . Routledge.