How to Use Brand as a Competitive Advantage

War and Peace 

War is a development issue that has adverse consequences including destruction of infrastructure and economy. The substantive ways in which the armed conflict distract a developing economy and infrastructure include it can permanently damage the economic, political, and social institutions. It minimizes income making it difficult for a developing nation to have the ability to sustain the level of economy it once had. A developing nation attempting to develop its infrastructure and economy can be affected if the conflict damages the infrastructure including roads, buildings, airports, and bridges. Additionally, since corruption is always a concern in a developing and in times of conflict, the corrupt governments takes millions of dollars to themselves from the economy. Moreover, war can affect the ability of a nation to produce exports especially if the country depends largely on exports to maintain their economy. Also, war decreases the funds of a country since most of it would be used in military expenses and weapons. Furthermore, the armed conflict can destroy the investment capabilities and governments. Developed nations do not experience the same kinds of social upheaval like developing nations because they have adequate and effective economy and infrastructure. For example South Africa is a developed nation that has a stable economy and infrastructure. Therefore, in case of war, they have resources in place to address the issue thereby will help to save most of the economy resources ( Costalli, Moretti & Pischedda, 2017). 

Use of Brand as a Competitive Advantages 

Various companies utilize their brand as a competitive advantage. Examples of brands that I believe have the strongest likelihood of remaining a source of advantage in the 21 century include Disney, Apple, and Chick-fil-a. Chick-fil-a is a Company that offers a menu comprising of delicious meals. Also, they provide alternative healthy meals for health conscious customers. Providing people with good fast food restaurant and experience make them enjoy. Keeping up with the changing needs of customers and continuously providing outstanding customer service, this company is able to remain at the top through the 21 st century. Apple provides a large variety of computers and other electronic products such as television adaptors, music players, tablets, and smartphones. They provide brand premium pricing strategies, innovation, strength, and supply chain management. These factors provide Apple Company with a competitive advantage. Disney is a company that establishes a unique experience to its consumers. Its motivation is based on motion pictures and animated cartoons. It creates a new attraction by making its movies and pictures always new and always changing. It main aim is to make people happy and thus set a good platform for other business making it become top. The internet capabilities will play a significant role on the brands identified above. They will assist these companies to grow, expand their services online, increase their overall sales, and increase their revenues. Since the Internet allows24 hours online services, these businesses will be able to offer many options online and thus remain the top brands through the 21 st century ( Provocateur, Jemima & Haram et al., 2015). 

Issues Affecting United Airlines 

The United Airlines is one of the biggest airlines worldwide. The business environment is a dynamic because of competition. In analysis of the internal environment, the strengths identified include the availability of adequate number of workers, availability of equipment to assist workers in performing their assigned duties in the company, and availability of space for workers. These aspects help to improve the efficiency of the company. The identified weaknesses of the company include lack of appropriate scheme of serves for each individual staff in the company, lack of motivation to the workers, poor management system, fall of shares, experiences a lot of loses, corruption that could result in bankruptcy, and lack of teamwork. These weakness impact negatively on the ability of the company to maximize its profits and its competitiveness in the market since it is facing stiff competition from other airlines. The steps that the company could take to improve its competitiveness include using its strengths because it will provide the company with the ability to reduce its negative aspects and improve on its positive aspects. Also, it would enable the company to prevent the threat facing the company and thus be able to successfully fight the weaknesses of the company. Moreover, the company should build other internal hub and these aspects will provide it with a position to compete with international airlines ( Alnuaimi, Xia & Jawad, 2016). 

References 

Alnuaimi, Q. A., Xia, X., & Jawad, F. A. M. (2016). Aviation Risk Management to Comparative Performance in Air China with American Airlines.  International Business Research ,  9 (2), 114. 

Costalli, S., Moretti, L., & Pischedda, C. (2017). The economic costs of civil war: Synthetic counterfactual evidence and the effects of ethnic fractionalization.  Journal of Peace Research ,  54 (1), 80-98. 

Provocateur, A., Jemima, A., Haram, B., King, B., Klein, C., Schwab, C., ... & Gabbana, D. (2015). Brand index.  Strong Brands, Strong Relationships , 425.